Adobe Closes $1.8 Billion Omniture Acquisition
26 Octubre 2009 - 12:59PM
Noticias Dow Jones
Adobe Systems Inc. (ADBE) said Monday that it completed its
acquisition of Omniture Inc. (OMTR) on Friday for $1.8 billion.
Adobe said in a regulatory filing that it acquired 87% of the
outstanding shares of Omniture by Friday, for $21.50 a share.
Omniture, headquartered in Orem, Utah, makes software tools that
help organizations analyze Web traffic and get better insight into
how to generate revenue from that traffic. Adobe's core products
include tools like Photoshop, which creative professionals use for
print and Web-based design, illustration and layout.
Adobe, San Jose, Calif., hasn't given extensive detail on how it
plans to integrate Omniture's tools with its own products, but has
said it will maintain the company as a discrete operating unit.
-By Jessica Hodgson, Dow Jones Newswires; 415-439-6455;
jessica.hodgson@dowjones.com