Avon Products Inc. (AVP) posted a 30% drop in third-quarter profit amid foreign-exchange effects and restructuring-related costs.

But volume slid 19% in China, which has been a strong point for the company, and 5% in North America as earnings topped analysts' expectations.

Sales of beauty products are starting to show some improvement after a sharp dip during the recession. Several beauty products companies have noted improved sales, although customers are expected to stay frugal even as global economies recover. In the past, beauty product sales held up well during recessions, as some believe women spend more on small extravagances, like lipstick, during tough times. But that resilience wasn't seen in the latest downturn.

Avon, which has been undergoing a years-long restructuring that includes broad job cuts, posted earnings of $156.2 million, or 36 cents a share, down from $222.6 million, or 52 cents a share, a year earlier. The results included 6 cents and 2 cents, respectively, of restructuring costs.

Revenue fell 4% to $2.6 billion, but rose 7% on a local-currency basis. Volume rose 5% overall and 6% at its beauty-products segment.

The mean estimates of analysts surveyed by Thomson Reuters were earnings of 40 cents and sales of $2.57 billion.

Avon's gross margin fell to 62.6% from 63.1% on currency impacts.

Avon's shares closed at $33 Wednesday and didn't trade premarket.

-By Tess Stynes, Dow Jones Newswires; 212-416-2481; Tess.Stynes@dowjones.com

-By John Kell, Dow Jones Newswires; 212-416-2480; john.kell@dowjones.com