RNS Number:0001Q
Emblaze Ltd
22 September 2003



Emblaze Semiconductor and TTPCom Develop Multimedia Mobile Phone Platform

Integrated Platform Speeds Time To Market And Reduces Costs For Cell Phone
Makers

Ra'anana, Israel and Melbourn, UK - Sept. 22, 2003 - Emblaze Ltd (LSE: BLZ)
announces that its business unit, Emblaze Semiconductor, a leading provider of
mobile multimedia and application ICs, and TTPCom Ltd., the world's leading
independent supplier of digital wireless communications technology, today
announced the development of an integrated platform to provide brand name and
OEM/ODM handset makers with a fully featured multimedia mobile phone solution.

The collaboration between Emblaze Semiconductor and TTPCom utilises Emblaze
Semiconductor's ER452x line of multimedia processors and TTPCom's GSM/GPRS/EDGE/
3G protocol and applications software. Two platforms are in development to
provide multimedia capabilities in feature-rich and smart mobile phone devices.

The first platform, to be released in October 2003, is a complete, integrated,
multimedia-enhanced mobile phone solution consisting of Emblaze Semiconductor's
ER4521 multimedia co-processor and TTPCom's protocol and application software.
The platform supports digital still camera functions up to VGA resolution, still
image viewer at various formats, MP3 audio player, MPEG4 video playback and
recording, and MIDI playback for advanced ring-tones and musical notes. In
December 2003, the two companies plan to release an upgraded version of this
platform utilizing Emblaze Semiconductor's newest silicon, the recently
announced ER4525 with extended multimedia performance.

The second platform, scheduled for a March 2004 release, integrates Emblaze
Semiconductor's ER4525 advanced multimedia application processor with TTPCom's
complete applications platform, Ajar. With the Ajar Platform running on the
ER4525, the higher performance multimedia capabilities and built-in support for
live media streaming enables customers to utilize the full range of applications
and add enhanced support for multimedia MMS, Java and the advanced graphical
user interface.

Both platforms will include a software development kit that enables a high
degree of differentiation for handset designers and delivers the best possible
time-to-market through pre-integration of TTPCom's software and the Emblaze
Semiconductor's multimedia processors.

"Our collaboration with TTPCom enables OEMs and ODMs who are developing the
latest handsets to achieve faster time to market with reduced design and
production costs," said Dror Jerushalmi, VP Marketing, Emblaze Semiconductor. "
TTPCom's technology is widely recognized as comprehensive, efficient and
easy-to-use and has been licensed by many of the world's leading cell phone
makers. The integration of TTPCom's software with the multimedia sub-system
based on our ER452x makes it easier and cheaper for phone designers to evolve
from regular 'voice' handsets into the more advanced camera phones, camcorder
phones and smartphones."

"The TTPCom Ajar Platform offers handset manufacturers a comprehensive handset
development system. This delivers to the handset manufacturer a single
applications investment and code re-use for all of their products from low-end
handsets to the high-end, feature rich multimedia handsets network operators are
looking for. By partnering with Emblaze Semiconductor we can jointly offer
handset manufacturers a pre-integrated solution that provides the fastest
possible time-to-market and a very low BoM," said Neil Werdmuller, Ajar Platform
Product Manager.

Enquiries:

Emblaze
Doron Cohen                                          + 972 9 7699831
                                                     doron.cohen@emblaze.com
Brunswick
Harry Chathli, Craig Breheny, Chi Lo                 + 44 207 404 5959

TTPCom
Angela Manthorpe                                     +44 1763 266266
                                                     angela.manthorpe@ttpcom.com

Notes for Editors:

Emblaze Semiconductor's ER452x line of multimedia-centric application processors
provides the optimal architecture for a variety of mobile multimedia
applications such as mobile phones, personal digital assistants and other
wireless devices. The ER4521 addresses the intensive processing power challenges
of today's 2.5G and 3G terminals, enabling superior quality, high performance
audio, video, and graphics processing at low power consumption and small form
factor.

Through capabilities like audio and video capture, video encoding/decoding,
video display, and on-chip LCD controller, the ER4521 supports wireless
multimedia applications such as download to media flash, audio and video local
playback, MP3/AAC player, audio and video streaming and messaging, digital video
and still camera, MIDI decoding and playback, and full duplex video telephony.

About Emblaze Semiconductor

Emblaze Semiconductor is a fabless IC company and part of the Emblaze Ltd. group
(LSE: BLZ), providing semiconductor-based solutions for high volume mobile
multimedia appliances in the telecommunication, consumer and security markets.

The company's products have already been implemented in a wide range of
custom-designed industry leading handsets and wireless video cameras.

Emblaze Semiconductor empowers its customers to turn multimedia capabilities
into high volume mobile/wireless information devices such as cellular phones,
PDAs, digital cameras, toys, etc. By combining its many years of expertise in
digital audio and video with an in-depth understanding of the real requirements
of mobile embedded systems, the company offers true solutions that bring real
value to their customers.

www.emblazesemiconductor.com


About The Emblaze Group (Emblaze Ltd.)


Emblaze Ltd consists of four companies sharing a common vision to lead the
market transformation to rich media personal communication.

Emblaze Systems, a leading provider of media centric end-to-end solutions for
wireless multimedia; AlphaCell a wireless rich media smart phone design house;
Orca Interactive, a global market leader in the development of highly scalable
solutions for commercial iTV services; and Emblaze Semiconductor, a fabless IC
company specializing in highly integrated digital multimedia chips for
telecommunication, consumer and security markets.

Emblaze Ltd has offices in the USA, UK, China, Israel and Singapore.

www.emblaze.com


About TTPCom

Based in Cambridge, UK, TTPCom Ltd. is the principal operating subsidiary of TTP
Communications plc (LSE: TTC).  The company develops intellectual property used
in the design and manufacture of wireless communication terminals.  TTPCom
licenses its technology to leading semiconductor and terminal manufacturers
worldwide, including Analog Devices, Intel, Renesas (formerly Hitachi), Siemens,
Sharp and Toshiba.

TTPCom has established an industry standard with its GPRS platform, offers EDGE,
3G, Wireless LAN and Wireless PAN solutions and, for those manufacturers for
whom a fast time to market is critical, TTPCom also offers complete handset and
module designs.  Over 20 million devices using TTPCom technology have been
shipped during 2003.  More information can be found on TTPCom's website at:
http://www.ttpcom.com.





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