RNS Number:8059Q
Emblaze Ltd
13 October 2003


Telstra Selects Emblaze Systems for Commercial Pilot of Mobile Video and Audio
Services in Australia

Ra'anana, Israel, October 13, 2003 - Emblaze Systems, an Emblaze Group company
(LSE: BLZ) and a leading provider of mobile media solutions for wireless
networks, today announced that it has been chosen as the provider of mobile
video and audio services by Telstra, Australia's largest telecommunications
company with over six million mobile subscribers.

Telstra is the Official Worldwide Telecommunications Partner for Rugby World Cup
2003 and for the first time Telstra's mobile customers with Nokia 3650 handsets
preloaded with historical video clips, will be able to enjoy rich video
experiences of downloaded match highlights, scores, updates and player
interviews.

Using the Emblaze EMplatform(TM). Telstra's customers will be able to browse
video clips through a visually appealing, icon based menu, integrated with
Telstra's branded content framework where thumbnail images make video selections
easy. Subscribers will be able to download Rugby World Cup score updates and
games highlights to a selected numbers of mobile phones.

A unique feature is Emblaze's ability to provide end-to-end solutions for CDMA
1X as well as GPRS multimedia enabled devices with various notification
techniques.

Emblaze provides a customized, media centric, end-to-end solution for wireless
multimedia, enabling wireless operators to create, manage and deliver rich media
services and offer a personalized communications experience to their wireless
subscribers.  On demand news, weather and sports services as well as messaging
and online audio/video capabilities enable wireless service providers to
generate new forms of revenue from their subscriber base. The Emblaze solution
runs on all networks, including GSM/GPRS, EDGE, UMTS, CDMA, 1X, and EVDO. It is
also compatible with all leading formats, such as MPEG4 & Windows Media.

Ms Lynda O'Grady Chief of Products of Telstra Technology, Innovations and
Products, said: "Emblaze were chosen as a technology partner as they  offered
high quality end-to-end solution  to ensure delivery of the best user experience
in time for Rugby World Cup.   Importantly, Emblaze's solution would provide us
with a flexible and innovative multimedia solution optimised to Telstra's
environment."

Itai Ben-Dor, Managing Director of Emblaze Systems, said: "This service offering
is unique in that we have the capability to  provide  a multi-format solution
for Telstra's BREW CMDA & GPRS network. We are well known for providing a
customized service to our clients and to work closely with them to ensure
delivery of the best user experience to their subscribers. We are delighted to
work with Telstra and hope to announce more successes in the near future."

Enquiries

Emblaze
Itai Ben-Dor, Doron Cohen                            + 972 9 7699831

Brunswick
Harry Chathli, Craig Breheny, Chi Lo                 + 44 207 404 5959

Notes to Editor

About Telstra Corporation Limited

Telstra is Australia's leading telecommunications carrier and a world-class
fully integrated, full service provider across wireline, ADSL, HFC, satellite
and digital wireless networks and platforms.  Telstra has more than 10 million
household, business and wholesale customers.  Telstra's BigPond(TM) is
Australia's leading ISP. Telstra has the most highly accessed family of Internet
portals and sites and provides entertainment and multimedia content over its
broadband network and through its Pay-TV joint venture, FOXTEL.

Telstra owns and operates one of the most technologically advanced networks,
offering end-to-end solutions ranging from broadband, IP, mobile and intelligent
network services, to voice and data network hubs, call centres, and advanced
multimedia and e-commerce applications.  It has business operations in the
Asia-Pacific region, North America, the UK and Europe.

About Emblaze Systems

Emblaze Systems, established in 1994 and part of the Emblaze group of companies,
is a leading provider of customized, media centric, end-to-end solutions for
wireless multimedia. The Emblaze solution comprises a suite of products and
professional services supporting the entire process of creating, managing and
delivering mobile rich media services.

The Emblaze solution is compliant with 3GPP, 3GPP2, MPEG-4 and other globally
recognized standards on interoperability. Emblaze continues to play a key role
in setting industry standards, as a founding and active member of leading
organizations including 3GPP, OMA and the PSS Activity Group within IMTC.

The company went public in 1996 and is traded on the London Stock Exchange
(BLZ).

www.emblaze.com

About The Emblaze Group (Emblaze Ltd.)

Emblaze Ltd consists of four companies sharing a common vision to lead the
market transformation to rich media personal communication.

Emblaze Systems, a leading provider of media centric end-to-end solutions for
wireless multimedia; AlphaCell a wireless rich media smart phone design house;
Orca Interactive, a global market leader in the development of highly scalable
solutions for commercial iTV services; and Emblaze Semiconductor, specializing
in highly integrated digital multimedia chips for telecommunication, consumer
and security markets.

Emblaze Ltd has offices in the USA, UK, China, Israel and Singapore.

                      This information is provided by RNS
            The company news service from the London Stock Exchange
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