Eidos Strikes Partnership with Highway 1 Productions SAN FRANCISCO, April 1 /PRNewswire-FirstCall/ -- Eidos, one of the world's leading publishers and developers of entertainment software, today announced it has secured a development partnership deal with Highway 1 Productions, Inc. (Hwy 1), a newly founded independent production company. Eidos and Hwy 1 have recently begun development on a third person, urban action game with an online component for the PlayStation(R)2 computer entertainment system and Xbox(R) video game system from Microsoft. The game will be formally announced and showcased in the Eidos' booth at this year's Electronic Entertainment Expo (E3), held annually in Los Angeles, CA from May 12-14, 2004. "Eidos has partnered with Highway 1 because it is committed to developing high-quality, innovative video game brands," said Rob Dyer, President of Eidos North America. "Highway 1 has proven that it offers a profound understanding of the evolving consumer in addition to impressive development and technological capabilities sure to impress in this upcoming title." "We couldn't be more pleased to be working with Eidos; their dedication to delivering edgy, innovative product makes them a perfect partner to showcase Highway 1's capabilities, said John Miller, President and co-founder of Hwy 1 Productions, Inc. Additional game details will be announced at E3. Eidos will be located at booth #924 in the South Hall of the Los Angeles Convention Center during the trade show. About Eidos Eidos plc is one of the world's leading publishers and developers of entertainment software with a diverse mix of titles for the PC, PlayStation(R)2 computer entertainment system, Nintendo GameCube(TM) and the Xbox(R) video game system from Microsoft. For more information on Eidos and its products visit http://www.eidos.com/ About Hwy 1 Productions, Inc. Hwy 1 Productions, Inc. is the interactive entertainment industry's premier independent production company, specializing in design and management of high-quality video game titles for publishers in the console and online gaming market. More information on Hwy 1 Productions can be found at http://www.hwy1productions.com/ DATASOURCE: Eidos plc CONTACT: Michelle Seebach Curran, Kjell Vistad, Denny Chiu, Loretta Stevens, all of Eidos North America, +1-415-547-1200, or ; or Steve Starvis of Eidos UK, 020 8636 3000; Fax: 020 8636 3001; or John Miller of Hwy 1 Productions, Inc, +1-415-392-7800, or Web site: http://www.hwy1productions.com/ Web site: http://www.eidos.com/

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