OshKosh B'Gosh Opens Family Lifestyle Store in Fredericksburg
24 Junio 2004 - 11:02AM
PR Newswire (US)
OshKosh B'Gosh Opens Family Lifestyle Store in Fredericksburg New
OshKosh B'Gosh Store is a Unique Shopping Destination for the
Entire Family OSHKOSH, Wisc., June 24 /PRNewswire-FirstCall/ --
OshKosh B'Gosh, Inc., the company that has been outfitting families
for over 100 years, today announced the June 26, 2004 grand opening
of its OshKosh B'Gosh family lifestyle store at Central Park in
Fredericksburg, which will offer high-quality OshKosh B'Gosh
branded apparel and accessories for men, women, kids and home.
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This new store in Fredericksburg is part of the initial rollout of
OshKosh B'Gosh's innovative, new family lifestyle store concept.
The Company plans to open a total of 14 family lifestyle stores
during 2004 as well as approximately 25 locations during 2005. A
Special Shopping Experience for the Entire Family - Feels Like Home
... The new OshKosh B'Gosh family lifestyle store provides a
shopping experience that isn't available anywhere else. In today's
fast-paced world, it's not always easy for families to find a place
where they feel respected, understood, and inspired. However,
OshKosh B'Gosh's new stores do just that by creating a warm,
home-like setting that families can have fun exploring together.
Every detail of the store, from the unique product assortment to
the inviting and informal architecture, harkens back to a simpler
time and is a reflection of OshKosh B'Gosh's American Heartland
history and family-focused roots. Upon entering the store, families
will be greeted by an open, friendly, and well-organized
environment that feels much like an inviting country home.
Farmhouses and small town industrial buildings inspired the store's
interior, which features old time advertisements painted on the
whitewashed walls and classic washboards used as sign holders. The
merchandise is highlighted by warm and cozy lighting and sits
neatly amid an open, loft-like interior on natural fixtures that
are based on American lifestyle icons such as barn doors, picnic
tables, and screen doors. In addition to the welcoming architecture
and design elements, all aspects of the store were planned with the
family in mind -- from wide aisles that accommodate strollers and
wobbly toddlers to a patient, kid-friendly staff, to the spacious
fitting rooms. The New OshKosh B'Gosh Products - Something for
Everyone ... Not at all just for kids, the OshKosh B'Gosh store
contains a unique assortment of products that will meet the work
and play needs of the entire family. The high-quality construction
and durability that families have come to expect from OshKosh
B'Gosh are expertly built into every product. Men and women will
find an exclusive line of casual wear just for them. The cut and
fabric of each piece is designed to be comfortable, casual, and
functional for today's active lifestyle. The adult summer
collection is comprised of modern classics such as jeans, capris,
floral skirts, polos and khakis in cool shades for the hot summer.
"Designs from the OshKosh archives, which date back to 1895,
provided the inspiration for our lifestyle store apparel
offerings," stated Mirian Lamberth, Vice President, Product Design.
"Our heritage is reflected in the details, such as unique buttons
and detailed stitching reminiscent of vintage OshKosh B'Gosh
styles, as well as the high-quality of the fabrics and
construction. The adult apparel, inspired by the Company's history
of producing durable work wear garments for railroad workers, has
been designed with classic but contemporary styling for today's
modern and active world." The newborn and children's apparel
features fresh, eye-catching looks that are also well-made and
durable in sizes ranging from newborn to 16. This summer is all
about color and lightweight fabrics, with polo tops and dresses for
girls, short sleeve polo shirts for boys and bathing suits for all.
The girls and infant collection has lots of bright and bold colors,
and both girls and boys apparel will feature a festive red, white
and blue Americana theme. Complementing the apparel offerings for
the entire family are high-quality home furnishings, such as
throws, pillows, picture frames, toys, games, and other seasonal
items. Above all else, these items make the shopping experience fun
and interactive for the whole family, with unique and interesting
items to be found at every turn. Toys with a vintage theme, such as
the "slinky" dog and model airplane, are fun for the kids and take
adults back to their childhood days. Colorful sand toys and a wide
selection of beach gear -- including kites, beach balls, and
buckets -- provide inspiration for a family trip to the beach.
Regional travel books abound, offering ideas for hikes and camping
trips to take families away from their daily hectic routines. And
scented candles, picture frames, and cozy throws provide ideas that
will warm up any home. Central Park Store Details - Convenient
Location and Extended Hours ... The OshKosh B'Gosh store at Central
Park is located at 1501 Central Park Blvd. in Fredericksburg, VA
and is open from 10:00 a.m. to 8:00 p.m. Monday through Thursday,
10:00 a.m. to 9:00 p.m. on Friday and Saturday, and from 12:00 p.m.
to 6:00 p.m. on Sunday. OshKosh B'Gosh, Inc. is best known as a
premier marketer of quality children's and adult apparel and
accessories, available in over 50 countries around the world. As of
June 22, 2004, the Company has opened seven lifestyle shopping
center locations, including two kids-only stores in Middleton, WI
and Lyndhurst, OH, and five family stores in Maple Grove, MN,
Marietta, GA, Colorado Springs, CO, Plano and Southlake, TX.
Locations in Fredericksburg, VA, Rancho Cucamonga, CA, and
Algonquin, IL are currently slated to open during 2004. The Company
is headquartered in Oshkosh, Wisconsin. For more information please
visit: http://www.oshkoshbgosh.com/.
http://www.newscom.com/cgi-bin/prnh/20040614/NYM031LOGO-a
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http://www.newscom.com/cgi-bin/prnh/20040614/NYM031-cDATASOURCE:
OshKosh B'Gosh, Inc. CONTACT: Stephanie Sampiere, Financial
Dynamics, +1-212-850-5600, for OshKosh B'Gosh, Inc. Web site:
http://www.oshkoshbgosh.com/
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