BakBone Introduces New Channel Advantage Partner Program
07 Julio 2004 - 8:30AM
PR Newswire (US)
BakBone Introduces New Channel Advantage Partner Program New
Multi-Tiered Channel Partner Program Provides Channel Partners
Opportunities for Increased Revenues and Higher Profit Margins SAN
DIEGO, July 7 /PRNewswire-FirstCall/ -- As part of its continued
commitment and investment in the channel, BakBone Software(TM)
(TSX: BKB; OTC Bulletin Board: BKBOF), a global provider of data
protection software, today introduced its new BakBone Channel
Advantage Program, a comprehensive North American channel partner
program. With improved margins of 5-10 percent to channel partners,
the new program was designed to increase BakBone's resellers and
system integrators' revenue base while further strengthening the
Company's channel relationships. (Logo:
http://www.newscom.com/cgi-bin/prnh/20031120/SDBAKLOGO) Via
http://www.bakbone.com/partners/channel_advantage/, the BakBone
Channel Advantage Program combines training, technical, sales and
marketing support programs with financial incentives to enable
channel partners to more effectively deliver BakBone's data
protection technologies. With key strengths in disk-based backup,
Linux and NDMP, BakBone offers solutions that are easy to sell and
can be uniquely leveraged in the marketplace. The program is a
win-win situation for partners and the Company and provides every
element to be successful in growing revenues and meeting customer
requirements. Channel Advantage partners will receive a host of
channel-specific benefits including monthly co-op accrual, an
online lead registration program and greater profit margins.
BakBone also offers three levels of partner participation based on
partner revenue performance and commitment in meeting other
qualification requirements such as training and technical
certification. The levels are: * BakBone Channel Advantage
Distributor * BakBone Channel Advantage Silver Partner * BakBone
Channel Advantage Platinum Partner "BakBone's go-to-market strategy
with NetVault is entirely channel-centric. BakBone is the only data
protection solution provider to sell exclusively through the
channel which eliminates any potential for channel conflict," said
Scott Petersen, vice president of North American sales for BakBone.
"Our award-winning software, NetVault, is ideally suited for the
channel because the product is incredibly easy to install and
deploy, it's scalable from SMB to enterprise, and partners can sell
it as part of an overall data protection solution consisting of
hardware and software. With 100 percent of BakBone's business
coming through its channel partners, we view the Channel Advantage
Program as critical to increasing our partners' revenues and
driving our mutual growth and success." With its new partner
program, BakBone helps partners maintain healthier profit margins
by offering industry-leading discounts. In addition to offering a
full product line with NetVault software and a broad range of
Application Plugin Modules (APMs), the BakBone Channel Advantage
Program provides a framework through which BakBone can more easily
respond to and engage with its partners. As a new feature, the
Channel Advantage Program also introduces the Channel Advantage
Online Lead Registration Program that will closely track leads to
help partners win business while providing a competitive pricing
advantage. Leading resellers and integrators have welcomed the
Channel Advantage Program citing key benefits such as increased
revenue, margin and growth opportunities. "NetVault has developed
into a prominent and successful product on AMC's line card over the
last three years," said Benjamin Woo, director of strategic
technology, AMC. "BakBone offers our customers a very competitively
priced solution with strong margins, and most importantly, a
channel focused approach and good overall corporate support. AMC
looks forward to the new Channel Advantage Program to extend an
already rewarding and profitable relationship. This move reflects
the fact that BakBone has listened to its valued channel partners
and the Company has reacted accordingly." "BakBone's new tiered
reseller approach combined with a lead registration program is a
positive move for the distribution channel whose needs differ from
those of a direct reseller channel," said Dale Foster, president of
Promark Technologies. "This new program responds to our needs
appropriately and brings us healthier profit margins." "As one of
the first resellers to sign on with BakBone as a North American
channel partner in August 2000, I have enjoyed working with BakBone
over the years. NetVault is a great fit for my sales team as it
complements many of the other storage products we sell," said John
Zammett, president of Horizontek. "Additionally, we can rely on
BakBone since the Company provides a superior sales and field
engineering support staff that I don't get with a lot of other
vendors." "BakBone's reseller focused sales strategy provides its
resellers with one less obstacle and that is competition from the
vendor itself!" said Jason Gress, executive vice president,
Intervision. "With the new lead registration program, BakBone has
gone a step further to protect individual leads from conflict with
other resellers as well. Being a reseller-centric organization,
BakBone can concentrate its efforts on providing resellers with
superior marketing and support programs and initiatives that fit
the reseller model, as well as the best possible product for the
end user." For more information on BakBone's new Channel Advantage
Program or to apply online, current and potential partners can go
to http://www.bakbone.com/ and click on the icon "Become an
Authorized Channel Partner" to complete a registration form. About
BakBone Software, Inc. BakBone Software is a leading international
data protection solution provider that develops and distributes
data backup, restore, and disaster recovery software for network
storage and open-systems environments. BakBone delivers scalable
solutions that address the complex demands of large enterprise
environments, as well as small to medium sized businesses. Founded
in 2000, BakBone products are used by Fortune 1000 corporations and
domestic and international government entities. Distributed through
a select global network of OEM partners, resellers and solution
providers, interested companies can learn more information about
BakBone's products and services at http://www.bakbone.com/ or email
. Safe Harbor This press release contains forward-looking
statements that involve risks, uncertainties, assumptions and other
factors, which, if they do not materialize or prove correct, could
cause BakBone's results to differ materially from historical
results, or those expressed or implied by such forward-looking
statements. The potential risks and uncertainties may include, but
are not limited to, competition in our target markets; potential
capital needs; management of future growth and expansion; risk of
third-party claims of infringement; protection of proprietary
information, customer acceptance of the company's products and fee
structures; the success of BakBone's brand development efforts;
risks associated with strategic alliances; reliance on distribution
channels; product concentration; need to develop new and enhanced
products; potential product defects; our ability to hire and retain
qualified employees and key management personnel; and risks
associated with changes in domestic and international market
conditions and the entry into and development of international
markets for the company's products. Our forward-looking statements
should be considered in the context of these and other risk factors
disclosed in our most recent report filed with the Securities and
Exchange Commission, which may be found at http://www.sec.gov/, as
well as those risk factors disclosed in the current report filed
with the Canadian Securities Administrators, which is available on
SEDAR at http://www.sedar.com/. All future written and oral
forward-looking statements made by us or on our behalf are also
subject to these factors. BakBone assumes no obligation to update
any forward-looking statement to reflect events or circumstances
arising after the date on which it was made. BakBone, BakBone
Software, NetVault, Application Plugin Module, APM and the BakBone
logo are all trademarks or registered trademarks of BakBone
Software, Inc., in the United States and/or in other countries. All
other brands, products or service names are or may be trademarks,
registered trademarks or service marks of, and used to identify,
products or services of their respective owners. For further
information, please contact Dani Kenison, Manager, Public Relations
of BakBone Software, +1-858-795-7584, .
http://www.newscom.com/cgi-bin/prnh/20031120/SDBAKLOGO
http://photoarchive.ap.org/ DATASOURCE: BakBone Software, Inc.
CONTACT: Dani Kenison, Manager, Public Relations of BakBone
Software, +1-858-795-7584, Web site:
http://www.bakbone.com/partners/channel_advantage Web site:
http://www.bakbone.com/
Copyright