friendlyway Acquires Cutting-Edge Design Capabilities friendlyway Leads the Way as a Total Solution Provider for Self-Service Systems by Adding Custom Design Capabilities to Its World Class Suite of Solutions SAN FRANCISCO, Sept. 2 /PRNewswire/ -- friendlyway, Inc., (http://www.friendlywayinc.com/) developer and marketer of self-service solutions for friendly customer communication, today rounded out its world leading suite of self service solutions with the addition of custom interactive kiosk design capabilities. "friendlyway has often personalized-on-demand our signature Interactive Information Stations (IIS)(TM) to suit the unique needs of our clients including BMW, Boeing, eBay, ESPN, US Bank and others," said friendlyway's VP of Sales & Marketing, Thomas Brassil Jr. Kiosk Business reports a key customer trend being 43% of businesses prefer a "one-stop-shop" total solution provider. "Our ability to deliver internationally recognized design and development, technology integration, deployment and maintenance as a one-stop-shop, secures the client's investment by ensuring a seamless total solution with a competitive total cost of ownership. Once again friendlyway demonstrates its commitment to building a world leading business by providing complete end-to-end solutions for our clients," said friendlyway President and Chief Executive Officer, Alexander von Welczeck. In the April 27, 2004 edition of USA Today: "It's a self-service world," IHL Consulting reports of a consumer shift from value orientation to self-service orientation. IHL estimates self-service transactions of all kinds to grow from $161B in 2004 to over $1 trillion in 2007. friendlyway's Interactive Information Stations and associated services lead the way in facilitation of these transactions. friendlyway has engaged Adam Aronson as Senior Design Manager to help drive and manage these solutions. Aronson has 10 years experience in the design of custom interactive kiosk systems for banking, retail, c-store and museum environments. As one of the lead designers at the Tech Museum of Innovation in San Jose, CA., he developed a wealth of knowledge in designing and deploying unique and engaging interactive systems in a demanding user environment, while satisfying ADA, ease-of-use, and reliability requirements. His time at GAP gave Aronson invaluable experience in representing key brand identity through the use of design. Aronson is also a published author producing articles on the use of interactive self-service systems across many vertical markets. Read an example of his work at http://www.kiomag.com/perspectivesmj04. About friendlyway Inc. friendlyway, Inc. develops and markets products, services and intelligent solutions for companies in retail, banking, museums, leisure, media, and other industries to deliver web content to their customers all over the world rapidly, reliably and engagingly in a user friendly manner. In 2000, friendlyway won the prestigious McKinsey "Start-up of the Year" competition over more than 1,300 companies. In 2001, NetInvestor billed friendlyway as best "on-line off-line mix" and one of the twenty-five most innovative companies. friendlyway's customers include BMW, Boeing, E-Bay, Fidelity Investments, Intel, Microsoft, Nokia, SBC Communications, Texaco, and many more. friendlyway markets globally and has operations in Europe, America, with plans to launch Asian operations in Singapore. For more information on friendlyway, please contact us at 1-866-KIOSK4U or visit us on the Web and review Time Magazine's article on friendlyway http://www.friendlyway.com/. Safe Harbor Statement: Biofarm, Inc. is a holding company with headquarters in Linfield, Pennsylvania. This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended including statements regarding growth in friendlyway's target market and the anticipated closing of the reverse merger. Investors are cautioned that all forward-looking statements involve risks and uncertainty. While these statements are made to convey to the public Biofarm's progress, business opportunities and growth prospects, readers are cautioned that such forward-looking statements represent management's opinion. While management believes such representations to be true and accurate based on information available to Biofarm at this time, actual results may differ materially from those described. In addition to the matters described in this press release, risk factors listed from time to time in Biofarm's SEC reports and filings, including, but not limited to, its report of Form 10QSB for the quarters ended January 31, 2004 and April 30, 2004, and its report on Form 10KSB for the year ended October 31, 2003, may affect the results to be achieved. DATASOURCE: friendlyway, Inc. CONTACT: Jennifer Harrity, MarCom Manager of friendlyway, Inc., +1-415-288-3333, Web site: http://www.friendlywayinc.com/

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