Donut Media Announces Exclusive Tire Sponsorship with Hankook
30 Abril 2024 - 8:30AM
Business Wire
Donut Media and Hankook are proud to announce their two-year
exclusive partnership. As the official tire sponsor of Donut,
Hankook tires as well as their Dynapro SUV and light truck products
will be used on Donut’s vehicles through 2026. The tires will be
featured in custom video and podcast integrations, and be the
centerpiece of Donut’s next Free Ride series. Additionally, the two
teams will collaborate on custom apparel, events, and other
extensions that help spread Hankook’s mission to inspire drivers to
take on challenges and create new possibilities in their lives.
Donut is America’s leading car culture brand. The team produces
100-plus videos a year for its more than 13 million combined
YouTube subscribers and social followers. Its podcasts, Past Gas
and The Big Three, are the top two automotive podcasts on Apple
Podcasts. Hankook’s industry-leading tires will help enhance the
performance of Donut’s projects, race cars, and off-road
vehicles.
“The Hankook brand is synonymous with best-in-class
performance,” said Aaron Godfred, General Manager of Donut. “The
versatility of Hankook’s tires to fit on EVs, passenger cars, SUVs,
and trucks makes it the perfect fit for the range of cars our team
works on. At Donut, we pride ourselves on thoughtful partnerships
with companies we believe deliver the best experience for our fans,
and Hankook is a great example of that.”
As the first multi-year product sponsor in Donut history,
Hankook will also receive marquee signage placement in Donut’s
garage and on their cars as well as promotions and branded segments
across all of Donut’s series, podcasts, and social media. The
partnership will launch in May, with new initiatives continuing to
be introduced over the next 24 months.
"We are thrilled to announce our partnership with the highly
esteemed automotive content brand, Donut Media," stated Ted Choi,
VP of Marketing, Hankook Tire America Corp. "We recognize and
appreciate the exceptional value that Donut Media brings to the
industry, and we are aligned in our vision of unlocking new
opportunities for innovation and fostering exponential growth."
This is the third official sponsorship for Donut, including
their previously announced agreements with Valvoline and
KCHiLiTES.
About Donut Media
Founded in 2015, Donut is the top automotive entertainment brand
in the U.S. It is committed to inspiring the next generation of
automotive enthusiasts, and has gained more than 8.5 million
YouTube subscribers by pioneering a comedic and informative
approach to modern car culture. Donut’s expanding catalog of
original content is dedicated to telling unique automotive stories,
working on project cars, testing out automotive gadgets, and
aftermarket modifications all with the team’s trademark sense of
humor. Beyond digital content, it operates a successful consumer
products business, a wholly-owned collectible car brand, STOCKY,
and executes world-class brand partnerships. Donut is part of
Recurrent, a digital media company with over 15 enthusiast
brands.
About Hankook Tire America Corp.
Hankook Tire America Corp. is a growing leader in the U.S. tire
market, leveraging investments in technology, manufacturing and
marketing to deliver high-quality, reliable products that are safer
for consumers and the environment. Headquartered in Nashville,
Tenn., Hankook Tire America Corp. markets and distributes a
complete line of high-performance and ultra-high-performance
passenger tires, light truck and SUV tires as well as medium truck
and bus tires in the United States. Hankook Tire America Corp. is a
subsidiary of Hankook Tire & Technology Co., Ltd., a Forbes
Global 2000 company headquartered in Seoul, Korea.
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cathy.hebert@recurrent.io