Franklin Templeton Collaborates with Microsoft on Personalized Financial AI Platform
30 Abril 2024 - 8:30AM
Business Wire
Creating efficiency at scale across the
enterprise
Franklin Templeton is working with Microsoft to build an
advanced financial AI platform marking a significant step toward
transforming the financial services industry. The platform will use
composable business applications to help Franklin Templeton rapidly
embed AI in its processes and enable digital transformation at
scale. The two firms – leaders in their respective industries – are
aligning capabilities to facilitate continuous innovation within
financial services.
This new AI platform will be built using Microsoft Azure AI
services including Azure OpenAI Service (GPT-4 model), Azure AI
Search, and Azure AI Document Intelligence. A first potential
benefit will be to improve the productivity of sales and marketing
teams and to create more personalized support for their
clients.
“The platform will use a multi-layer intelligence approach,
where individual AI capabilities can be synchronized to create an
advanced level of intelligence for our business,” said Deep
Srivastav, Head of AI for Franklin Templeton. “As we went through
our early work on this, we realized how cutting edge this can be
and decided to build this together.”
Personalized experiences are key to delivering differentiated
value to financial services clients. It is, however, challenging to
merge structured data with contextual financial information, which
means they are usually kept separate, with many AI initiatives thus
focusing on limited capabilities such as summarization and basic
conversations. Combining the two in a single, powerful capability
is exactly what this collaboration aims to achieve.
“The future of how we work with clients to best meet their
desired investment outcomes will require strong technological
resources,” said Jenny Johnson, President and CEO of Franklin
Templeton. “The newly introduced platform we are building with
Microsoft marks a pivotal moment in Franklin Templeton’s journey,
empowering sales and marketing teams to deliver unparalleled
service while simplifying information consumption for clients. We
are excited to collaborate with Microsoft to bring this innovative
solution to the marketplace.”
“We’re pleased to see the successful co-innovation between
Franklin Templeton and Microsoft come to life,” said Bill Borden,
Corporate Vice President, Worldwide Financial Services for
Microsoft. “Bringing together the financial services and technology
expertise and shared vision of our teams, Franklin Templeton’s
financial AI platform ushers in a new realm of capabilities for the
industry, helping drive the personalization that today’s clients
expect.”
Franklin Templeton has been on the leading edge of innovation
across multiple areas ranging from digital assets and digital
wealth to the firm’s proprietary Goals Optimization Engine (GOE)
and Custom Indexing capability offered through Canvas.
About Franklin Templeton
Franklin Resources, Inc. [NYSE:BEN] is a global investment
management organization with subsidiaries operating as Franklin
Templeton and serving clients in over 150 countries. Franklin
Templeton’s mission is to help clients achieve better outcomes
through investment management expertise, wealth management and
technology solutions. Through its specialist investment managers,
the company offers specialization on a global scale, bringing
extensive capabilities in fixed income, equity, alternatives and
multi-asset solutions. With more than 1,500 investment
professionals, and offices in major financial markets around the
world, the California-based company has over 75 years of investment
experience and over $1.6 trillion in assets under management as of
March 31, 2024. For more information, please visit
franklintempleton.com and follow us on LinkedIn, Twitter and
Facebook.
Copyright © 2024. Franklin Distributors, LLC. Member FINRA/SIPC.
All rights reserved.
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version on businesswire.com: https://www.businesswire.com/news/home/20240430285217/en/
Franklin Templeton Corporate Communications: Jeaneen Terrio,
(212) 632-4005, jeaneen.terrio@franklintempleton.com