Captello, a US-based event tech leader, partners with UK
consultancy Event Footprints to enhance European market access.
Their collaboration will revolutionize B2B event measurement by
merging Captello's cutting-edge solutions with Event Footprints'
expertise. This strategic alliance promises to redefine industry
standards for event ROI analysis.
DALLAS, April 30,
2024 /PRNewswire-PRWeb/ -- Captello, a leading
provider of event technology solutions based in the United States, is excited to announce a
new strategic partnership with Event Footprints, a prominent UK
consultancy specializing in the integration of event technology and
marketing technology. This partnership will expand Captello's
technological offerings and provide the company with increased
access to the European event market.
"Integrating Captello's solutions into the
platforms we work with will allow us to provide comprehensive ROI
insights in terms familiar to event organizers and their CMOs and
CFOs." - Rob Curtis, Founder &
Director, Event Footprints
This collaboration represents a significant advancement in the
way event data is captured, integrated, and utilized to measure the
impact of B2B corporate events throughout the entire event
lifecycle. By combining Captello's cutting-edge solutions for event
lead capture and audience engagement with Event Footprints'
expertise in event and marketing technology integration, this
partnership is set to redefine industry standards for engaging
event audiences and accurately measuring return on investment
(ROI).
Brad Froese, Vice President of
Marketing at Captello, shared his enthusiasm about the alliance,
stating, "Our partnership with Event Footprints marks a key
milestone for Captello. Their unique focus on audience engagement
and their specialized role in Europe as a dedicated event tech and martech
consultancy are perfectly aligned with our mission to enhance event
experiences. This alliance not only broadens our service offerings
but also empowers our clients to drive more impactful event
outcomes."
Rob Curtis, founder and director
of Event Footprints, also expressed his excitement, saying, "We are
thrilled to establish this partnership with Captello, a company
that shares our commitment to innovation and excellence in event
technology. Integrating Captello's solutions into the platforms we
work with will allow us to provide comprehensive ROI insights in
terms familiar to event organizers and their CMOs and CFOs. This
collaboration will support event and marketing teams in
demonstrating the full value of their event investments, not just
during the event but across the entire event lifecycle."
"Our team at Event Footprints is looking forward to a productive
and dynamic working relationship with Captello. This partnership
represents another essential component in demonstrating the
comprehensive value delivered through all facets of live event
marketing," concluded Curtis.
About Captello: As a leader in Universal Lead Capture and Event
Engagement solutions, Captello is renowned for its award- winning
app and unmatched 24/7 support. Captello provides end-to-end
solutions for creating memorable brand experiences, focusing on
innovation, quality, and data security. Our mission is to shape the
future of event engagement, helping brands make every event a
success.
About EventFootprints: EventFootprints excels in empowering
organizations to maximize the impact of their events through
strategic use of event and marketing technologies, specializing in
the capture, integration, and visualization of event data.
Media Contact
Brad Froese, Captello,
888-399-6430, info@captello.com, www.captello.com
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SOURCE Captello