NEW YORK, April 30, 2024 /PRNewswire/ -- Amagi, the
global leader in cloud-based SaaS technology for broadcast and
connected TV (CTV), today announced that the 11th edition of the
Amagi Global FAST Report continues to show double-digit growth for
the global FAST industry over the last year. Comparing the 10th
edition growth rates (Q4 2023 vs. 2022) with the current edition
(Q1 2024 vs. 2023), this latest analysis indicated sustained
advancement across key metrics, with a notable uptick in channel
growth (28% vs. 25%), ad impressions (35% vs. 28%), and hours of
viewing (HOV) (42% vs. 26%). These findings reaffirm FAST's status
as the fastest growing business model and highly sought experience
within the streaming ecosystem.
"The 11th edition of the Amagi Global FAST report provides
valuable insights into content preferences and viewing habits
across diverse regions," said FASTMaster Gavin Bridge, VP of Media
Research at CRG Global. "By shedding light on the popularity of
news in the U.S. and the dominance of entertainment in EMEA and
LATAM, this report underscores the importance of understanding
regional nuances to drive growth and engagement within the FAST
ecosystem. As the upfront season unfolds, it is crucial for media
companies to leverage these findings to inform their strategies and
better serve the needs of their audiences."
The newly released Amagi Global FAST Report offers critical data
and insights derived from more than 50 FAST services and 5,000+
channels using Amagi THUNDERSTORM, the company's cutting-edge
server-side ad insertion (SSAI) platform. Additionally, the report
incorporates findings from the 2024 Amagi Consumer Survey, which
reflects the preferences and viewing habits of nearly 500 U.S.
households across various income brackets.
Key takeaways from the Amagi Global FAST Report include:
- Continued Growth in FAST Viewership: The report
identifies a robust increase in FAST viewership, with a
double-digit growth in monthly active users (MAU) across all
of Amagi's FAST platforms (ranging from 25-75% YoY). This
growth, which outpaces that of established streaming models like
SVOD and AVOD, underscores FAST services as a leading choice for
digital entertainment, driven largely by new channel launches.
- Diversification and Global Reach: Initially focused on
U.S.-centric, news-heavy content, FAST services are now broadening
their offerings. The introduction of numerous non-news channels has
significantly contributed to viewership growth, with the
entertainment genre leading in regions like EMEA and LATAM. This
shift toward a more diverse and globally inclusive content strategy
caters to a much broader audience.
- Significance of O&O Channels: Owned and operated
(O&O) channels are pivotal, making up about 25% of the
top-performing FAST channels, particularly in popular genres such
as music, news, and entertainment. These channels significantly
enhance viewer engagement and retention by leveraging proprietary
content.
- Increase in Ad Impressions: Alongside viewership growth,
there has been a notable increase in ad impressions, with APAC and
LATAM still showing triple-digit growth while EMEA experienced a
111% rise in HOV and a 119% increase in ad impressions. This trend
reflects growing advertiser confidence in FAST platforms as
effective advertising mediums.
- Addressing the Paradox of Choice: 86% of consumers spend
considerable time deciding what to watch next, a dilemma that
FAST's linear, "always-on" viewing experience can resolve. This not
only enhances viewer satisfaction by reducing choice overload but
also mitigates potential ad revenue losses for platforms,
positioning FAST channels to expand their influence across all
streaming platforms.
For industry professionals, advertisers, content creators, and
media enthusiasts who want to delve deeper into these findings and
explore their implications for the future of broadcasting and
advertising, Amagi is offering an on-demand webinar, "What's on
FAST? Tracking the content landscape and viewership trends." Bridge
joins Siva Natarajan, SVP of Strategy & Business Operations at
Amagi, to discuss the latest findings of the Amagi Global FAST
Report, with specific focus on topics such as the growth driven by
new channels, the role of sports in FAST, the presence of FAST
channels in non-FAST services, and the improvement in ad
impressions and fill rates.
"The 11th edition of the Amagi Global FAST Report provides
unmatched data and analysis on this burgeoning FAST ecosystem,"
said Srinivasan KA, Co-Founder and Chief Revenue Officer of
Amagi. "Amagi's reports continue to provide detailed insights,
resulting in a more comprehensive analysis with each iteration. As
viewer habits and content monetization models continue to rapidly
evolve, this report equips media companies, advertisers and
ecosystem players with the insights they need to make informed
decisions and chart a successful path forward in the complex modern
media ecosystem."
Amagi provides a complete suite of solutions for channel
creation, distribution, and monetization. The company's clients
include ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports,
Cineverse, Cox Media Group, Crackle Plus, Fremantle, Gannett, Gusto
TV, NBCUniversal, PAC-12, Tastemade, and The Roku Channel, among
others.
The latest edition of the Amagi Global FAST Report is
available here. More information about Amagi and its streaming
TV solutions is available at www.amagi.com.
About Amagi
Amagi is the premier industry cloud platform, providing
comprehensive management, distribution, and monetization
solutions for both traditional and streaming TV services. Through
continuous innovation and our make-move-monetize framework, we make
video content fluid and accessible to everyone across regions and
platforms -- cable, D2C apps, FAST, CTV, VOD, and OTA platforms. As
a pioneer in cloud broadcasting, we offer best-in-class cloud
migration services for broadcast TV networks, transitioning their
entire operations into the cloud effortlessly. Globally, we work
with 800+ content brands, delivering 5,000+ channels with
deployments in 150+ countries, managing ad opportunities in excess
of 50 billion. We have a presence in New
York, Los Angeles,
London, Paris, Singapore, Seoul and Sydney, with innovation centers in
Bangalore, Zagreb, and Lodz, and a global media
monitoring center in New
Delhi.
Link to Word
Doc: www.wallstcom.com/Amagi/240430-Amagi-FAST_Report_11.docx
Photo Link:
www.wallstcom.com/Amagi/FAST_Report_11_Key_Metrics.png
Photo Caption: The latest analysis shows sustained
advancement across key metrics, with a notable uptick in channel
growth, ad impressions and hours of viewing (HOV) (42% vs. 26%).
These findings reaffirm FAST's status as the fastest growing
business model and highly sought experience within the streaming
ecosystem.
Photo Link:
www.wallstcom.com/Amagi/FAST_Report_11_PR_Banner.jpg
Photo Caption: FAST Report #11 Banner Image
Amagi Contact:
Aashish Washikar
Director - Corporate Communications
Email: aashish.washikar@amagi.com
+91 9533390005
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