Chewy Granola Bar Brand Debuts New Packaging,
Launches New Flavor and Announces New Distribution
NEW
YORK, May 1, 2024 /PRNewswire/
-- JUNKLESS Chewy Granola Bars are
skyrocketing to success, leading the category with unparalleled
growth. Fresh off a record-breaking quarter, the brand is seizing
the momentum by unveiling refreshed packaging, a new logo, and
colorful new website. Accompanied by a dynamic marketing campaign
urging consumers to "de-junk" their lives, JUNKLESS is poised to
revolutionize the granola bar market.
Following the acquisition of JUNKLESS by Impact Capital,
the Private Equity group of Mike
Repole's family office just six months ago, the brand has
undergone a remarkable transformation. With vibrant colors, playful
typography, and engaging "speech bubbles" highlighting product
benefits like "no fake stuff!", the brand's new look is set to
captivate a broader audience -- there's a flavor for everyone in
the family. The new packaging is rolling out nationwide now.
JUNKLESS is cleaning up the snack aisle one bar at a time!
In tandem with the brand refresh, a robust marketing campaign
centered around "de-junking your life" is set to launch today. The
campaign features strategic partnerships, including with The
Home Edit, inclusive of custom content and co-branded social
media giveaways. In addition, the brand will execute influencer
collaborations, social media activations, billboards, digital and
retail media, as well as in-store displays.
JUNKLESS is also adding to its line-up by introducing a new
flavor: Double Chocolate Chewy Granola Bars. True to the
brand's ethos, these bars boast simple, clean ingredients,
including 100% whole grain oats and less sugar than the leading
national brand, so you can snack more and JUNKLESS -- no AI
(artificial ingredients) here!
With backing from Impact Capital and a leadership team with
billion-dollar brand-building experience, JUNKLESS is primed for
national prominence. The brand had a record-breaking quarter and is
on track to double the business, achieving more than 100% growth
compared to last year. With national retailer support from Walmart
and Kroger to recent distribution deals with key retailers like
HEB, Giant Eagle, Shaw's, and Jewel, JUNKLESS is solidifying its
market presence in a big way.
"With a fresh new look, expanded distribution, and a powerful
marketing push, the sky is the limit for JUNKLESS Chewy Granola
Bars," said Brian Camus, President
of JUNKLESS. "The 'JUNKLESS' trademark carries immense potential
that can touch any category -- we're committed to transforming it
into a megabrand and we're just getting started."
JUNKLESS makes delicious chewy granola bars made with real,
simple ingredients like 100% whole grain oats, that contain less
sugar than the leading national brand. The name says it all!
JUNKLESS has none of that "FAKE STUFF" like artificial flavors,
colors or preservatives. The bars are Non-GMO and contain NO
high-fructose corn syrup or hydrogenated oils. You'd never know it
because they taste so good and come in six great flavors: Peanut
Butter Chocolate Chip, Chocolate Chip, Strawberry, Cinnamon Roll,
Oats & Honey, and Double Chocolate (NEW).
About JUNKLESS Foods
Tired of snacks with more fake
stuff than a reality show and ingredient lists longer than your
weekend chores? We were too. That's why, in 2018 we decided to make
our own and kept it simple. No artificial ingredients that sound
like they came from your 8th grade science class. Just the good
stuff that you've heard of like 100% whole grain oats, organic
honey, natural peanut butter, real strawberry pieces, and dark
chocolate chips. We got your snack (and your back)! Our mission at
JUNKLESS is to de-junk your snacking, one delicious, chewy granola
bar at a time. We're starting in the snack bar aisle but we'll
de-junking other aisles soon enough! For more information on
JUNKLESS, visit JUNKLESSFoods.com and follow the JUNKLESS journey
on Instagram @JUNKLESSfoods and Facebook @JUNKLESSfoods.
Media Contact:
Rachel Powell
377055@email4pr.com
516.314.7730
View original content to download
multimedia:https://www.prnewswire.com/news-releases/junkless-unveils-new-look-and-first-ever-marketing-campaign-302132526.html
SOURCE JUNKLESS