Raptive Also Announces a Partnership with
Media Framework's MAVEN Diversity platform
to Directly Certify Creators as Diverse-Owned Businesses
NEW
YORK, May 1, 2024 /PRNewswire/ -- Raptive,
the creator media company, today announced Raptive Represents, a
turnkey ad solution that unlocks direct access to premium, diverse
creator media at scale. The company also announced a unique
partnership with Media Framework's Media Advertising
Vendor Encoding & Nomenclature
(MAVEN). MAVEN helps buyers understand which media are
majority owned and controlled by diverse owners, and supplies
certificates so that the agencies can report to corporate and
government advertisers on Supplier Diversity.
Powered by the MAVEN Diversity and recently announced BOMESI
partnerships, Raptive Represents provides brands with a certified,
approved channel for DE&I media buying. Brands can confidently
work with more than 500 diverse content creators' premium websites
across 27 content categories focused on reaching diverse audiences
in everything from food, family, and home to personal finance,
travel, and tech.
As the cultural makeup of the United
States evolves, all brands can partner with Raptive to
access quality, diverse content, and highly engaged audiences
across every category. Raptive is the #1 destination for
advertisers to connect with diverse creators, achieving massive
scale within a premium content environment. Properties owned by
Raptive's multicultural creators reach more than 58M unique visitors every month.
Raptive Represents builds upon the company's Remarkable
Voices initiative, which has enabled 100 BIPOC content creators to
expand their digital brand presence into a sustainable, owned, and
operated presence on the open web. Raptive does this by providing
mentoring, community, and resources to help monetize, grow, and
future-proof their business.
"We are excited to verify Raptive's diverse creators so that
advertisers can confidently focus their spend on diverse-owned
media and, for the first time, receive credit for those
expenditures. MAVEN-verified creators receive higher investment,
which helps them grow their businesses and reach wider audiences,
creating a positive equity cycle. Our thorough process is meant to
ensure that advertising spend easily reaches diverse-owned
businesses in an industry that lacks discovery and reporting
capabilities. I commend Raptive for taking this proactive step in
supporting their clients," said Kathleen
Coffey, Founder & CEO at Media Framework.
"We launched Raptive Represents to make it easy for brands to
put their well-intentioned media investment toward diverse-owned
media. Our partnership with MAVEN provides the verification that
brands and agencies need to spend their earmarked budgets with
diverse creators," said Marla
Newman, Executive Vice President of Sales at Raptive. "As
the top destination for advertisers to reach diverse content
online, we're thrilled to have the pieces in place to make it easy
for brands to connect to our incredible creators and their
audiences."
Advertisers can learn more about this ad solution at
raptive.com/represents and contact a seller directly via
represent@raptive.com
About Raptive
Raptive is a new kind of media company
built for content creators, and home to one of the largest and most
diverse audiences on the internet. Raptive combines its position as
the world's largest ad management company with a comprehensive
suite of monetization, audience, and business solutions that enable
creators to turn their passions and talents into thriving
independent companies and enduring brands. This creator-first model
has paid creators $2.5 billion to
date and propelled Raptive to become a top 10 online media property
globally and #1 in Food, Family, Home, and Lifestyle. Raptive is
the premium partner to advertisers seeking authentic engagement
with diverse and passionate audiences. To learn more about
Raptive's efforts to build a sustainable future for the internet,
visit Raptive.com.
About Media Framework
Facilitators of Business
Intelligence to the Advertising Industry
Media Framework provides media and market profile information
via MAVEN and Snapshots Platforms. MAVEN tracks ownership and
diverse-owned status for discovery and ad spend reporting via
Mediaocean and Freewheel platforms.
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SOURCE Raptive