New Leadership Signals Era of Evolution for
Premier Timepiece Brand
DOVER,
N.J., May 1, 2024 /PRNewswire/
-- Casio America, Inc. announced today the
appointment of Shermeen Greenmun as
the Vice President of the Timepiece Division. With over 25 years of
expertise in fine horology and luxury jewelry, Greenmun brings a
wealth of knowledge that will further the company's efforts in
driving innovation in timepiece design and craftsmanship.
In her new role, Greenmun will oversee Casio's watch division
and support the company's strategies in new customer acquisition
and market expansion. Leveraging her extensive experience from
renowned companies such as Rolex, Omega, Breguet, and Grand Seiko,
Greenmun's track record of launching and relaunching brands in the
U.S. market will be instrumental in expanding Casio's watch
portfolio.
"As we commemorate the 60th anniversary of Casio's
watch business and the 40th anniversary of G-SHOCK, we
recognize both brands' enduring legacies," said Tomoo Kato, President and CEO, Casio America, Inc. "With a goal of further
building our influence and strengthening our community, we are
excited to welcome Shermeen as Vice President of the Timepiece
Division. Shermeen's expertise will be instrumental in our strategy
as we expand the G-SHOCK brand while upholding the timeless value
of Absolute Toughness. Together, we are poised to usher in a new
era of growth, reaffirming our commitment to delivering products
that withstand time."
With a background rooted in luxury jewelry, Greenmun is
well-equipped to support Casio's initiatives in the Guild Jeweler
market, while expanding the brand's customer base. With a focus on
developing the jewelry channel, while building upon the company's
industry influence, Greenmun's appointment is paramount in shaping
the trajectory of Casio's watch division.
"I've always had a nostalgic connection with Casio ever since my
parents gifted me my first timepiece from the brand as a child,"
said Shermeen Greenmun. "Casio is
one of the most trusted and beloved brands in the world, and it's
an honor to join a company with such a rich history. I look forward
to contributing towards the brand's evolution and continued reign
as a key player in the luxury timepiece sector."
As Casio embarks on a new era of innovation, Greenmun will
support the company's expansion and continued growth. Drawing from
her proven track record and vast industry expertise, Greenmun's
role as Vice President of the Timepiece Division will drive Casio's
watch business to new heights.
For more information about the G-SHOCK brand, visit
gshock.casio.com/us.
About G-SHOCK
CASIO's shock-resistant G-SHOCK watch
is synonymous with toughness, born from the developer Mr. Ibe's
dream of 'creating a watch that never breaks'. Over 200 handmade
samples were created and tested to destruction until finally in
1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the
toughest watch of all time'. Each watch encompasses the 7 elements;
electric shock resistance, gravity resistance, low temperature
resistance, vibration resistance, water resistance, shock
resistance and toughness. The watch is packed with Casio
innovations and technologies to prevent it from suffering direct
shock; this includes internal components protected with urethane
and suspended timekeeping modules inside the watch structure. Since
its launch, G-SHOCK has continued to evolve, continuing to support
on Mr. Ibe's mantra "never, never give
up." www.gshock.casio.com/us/
About Casio America,
Inc.
Casio America, Inc.,
Dover, N.J., is the U.S.
subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading
manufacturers of consumer electronics and business equipment
solutions. Established in 1957, Casio
America, Inc. markets calculators, keyboards, mobile
presentation devices, disc title and label printers, watches, cash
registers and other consumer electronic products. Casio has strived
to realize its corporate creed of "creativity and contribution"
through the introduction of innovative and imaginative products.
For more information, visit www.casio.com/us/
FOR MEDIA INQUIRIES CONTACT:
5WPR
gshock@5wpr.com
Sue VanderSchans / Cecilia Lederer
CASIO AMERICA, INC.
(973) 361-5400
SVanderSchans@casio.com
clederer@casio.com
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SOURCE Casio America, Inc.