SeatGeek Report: Beyoncé Inspires Gen Z's Deep Dive Into Country Music
01 Mayo 2024 - 9:36AM
Business Wire
From Pop Queen to Country Catalyst: SeatGeek’s
survey reveals more than one-third of Gen Z has explored new
country music as a result of Beyoncé’s latest album
SeatGeek, the high-growth technology platform transforming the
live event experience for fans, teams and venues, today released a
report that reveals insights on the popularity of country music and
how Beyoncé’s most recent album has influenced today’s youngest
fans to explore more country music subgenres and artists.
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the full release here:
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More than one-third of Gen Z respondents
say Beyoncé has inspired them to explore more country music.
(Graphic: Business Wire)
“Beyoncé's impact on country music has been revolutionary,
introducing a whole new demographic of fans to its beauty and depth
– all while reshaping the perception of what country can be,” said
Kendyl Dunn, leader of Entertainment Strategy at SeatGeek. “With
many record-breaking country acts hitting the road this summer,
those new fans and long-time listeners will find ample opportunity
to delve deeper into the sounds of country. Beyoncé’s trail-blazing
achievements reflect not just her talent but also her ability to
bend and blend genres, setting her apart as a true musical
icon.”
SeatGeek surveyed 3,300 music fans to discover this summer’s
most anticipated country tours, fans’ favorite country artists, and
how Beyoncé’s new music has influenced a new generation of country
fans. Key highlights include:
Sounds of SUMMER Over one-third of all survey
respondents plan to attend a country concert this year. Country
fans are ready for Summer 2024. Over one-third of all survey
respondents and almost 80% of survey respondents who identified as
die-hard country fans plan to attend a country concert this year.
According to fans who took the survey, the most popular summer
concerts are Morgan Wallen, Luke Combs, Zach Bryan, and Kenny
Chesney – and according to SeatGeek data, this excitement is
translating into demand. Country artists represent four of the top
ten most in-demand summer concerts this year, with Morgan Wallen
holding the number one spot.
Country fans also listed George Strait, Kane Brown, Tyler
Childers, and Lainey Wilson as artists they are excited to see live
this summer.
Gen Z is Crazy in Love with Country 19% of Gen-Z
respondents consider themselves “die-hard” country fans - more than
any other generation surveyed. Gen Z [fans aged 18-27] was born
to boot scoot, with 19% of respondents considering themselves
die-hard country fans – more than any other generation surveyed.
Gen Z and Millennials [fans aged 28-43] are close when it comes
to their country music fandom, with 44% of Gen Z respondents
identifying as fans and 45% of Millennials.
Country music is also growing amongst its youngest fans, with
12% of Gen Z country fans reporting to have gotten into the genre
within the last year and 35% citing they’ve been country music fans
for 1-5 years.
An Irreplaceable Artist More than one-third of Gen Z
respondents say Beyoncé has inspired them to explore more country
music. Beyoncé’s influence breaks genre boundaries. More than
one-third of Gen Z respondents shared that Beyoncé's exploration of
country music has inspired them to check out other country music
subgenres and artists. But that’s not all. 62% of country music
fans listened to Beyoncé prior to the release of Cowboy Carter and
its accompanying singles.
Countdown to Cowboy Carter 23% of country music fans
had listened to the album just days after its release. 23% of
country music fans were counting down the days until Beyoncé’s
country-inspired album, and, just days after the release, reported
having already listened. An additional 34% mentioned that while
they hadn’t heard the album [at that time], they were planning to
listen.
1+1: Perfect Duets Chris Stapleton is a country fan
favorite for a potential Beyoncé collaboration. When asked
which country artists currently on tour or performing this year
would fans want Beyoncé to collaborate with, most (20%) country
fans stated they would love a song or album with Chris Stapleton,
followed by Zach Bryan, Shania Twain, and Kacey Musgraves.
You can find the survey results and additional insights here.
For additional survey insights or questions, reach out to
press@seatgeek.com.
**NOTE: The data shared in this press release is based on a
survey conducted in April 2024 by SeatGeek among 3,317 SeatGeek
users; 2,636 of these users self-identified as country music
fans.
ABOUT SEATGEEK
SeatGeek is on a mission to transform the live event experience
for fans, teams and venues. By combining a consumer marketplace
with innovative primary ticketing box office technology, SeatGeek
has become a high-growth global ticketing leader. SeatGeek delights
fans through industry-first features including: Deal Score, its
proprietary ticket rating technology; Rally, its event-day
operating system; and SeatGeek Swaps, the first return policy
offered by a major ticketer. In parallel, the platform's
open-ecosystem enterprise ticketing software empowers teams, venues
and promoters to efficiently grow their businesses while delivering
the superior experience that all fans deserve.
SeatGeek is proud to partner with some of the most recognized
names in sports and live entertainment across the globe, including
the Dallas Cowboys, Cleveland Cavaliers, Florida Panthers, and
Liverpool F.C., as well as the National Football League (NFL),
Major League Baseball (MLB), NASCAR, nearly half of the English
Premier League (EPL) and multiple theaters across NYC's Broadway.
Curious? Visit www.seatgeek.com.
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MEDIA
SeatGeek Jenna McKernan, Manager, PR & Comms
press@seatgeek.com