BOSTON, May 2, 2024
/PRNewswire/ -- Preserve Brands, a distinguished leader in
sustainable CPG products, proudly announces the launch of
Idealitee™, a boutique specialty packaging brand set to
reshape the luxury packaging landscape. Idealitee™
represents the epitome of refinement and eco-consciousness,
offering retailers and luxury packaging professionals an
unparalleled blend of elegance and sustainability.
Crafted from 100% sustainable paper, Idealitee™
utilizes tee shirt remnants sourced from the apparel industry in
India, providing a curated tactile
consumer experience while meeting the growing demand for
biodegradable packaging solutions. With meticulous attention to
detail, each ideation exudes sophistication and refinement,
reflecting Preserve Brands' longstanding commitment to
environmental stewardship and consumer satisfaction.
"For over two decades, Preserve Brands has been at the forefront
of sustainable innovation, developing bespoke retail and specialty
paper products that redefine luxury," said Susan Hickey, Founder & CEO at Preserve
Brands. "Idealitee™ represents our dedication to pushing
the boundaries of eco-conscious luxury packaging, providing
premiere brands with a unique opportunity to elevate their image
while championing environmental responsibility."
Idealitee™ is more than just packaging; it's a
statement of conscious refinement. Designed for brands looking to
differentiate themselves in the market, Idealitee™
offers a greener solution without compromising on quality or
luxury. By embracing eco-responsibility through circular recycling,
Preserve Brands invites luxury retailers and brands to join them in
shaping a more sustainable future.
"At Preserve, our identity extends beyond conventional branding;
we're a dedicated force, fueled by a mission to champion
sustainability, creativity, and unmatched customer satisfaction,"
emphasized Susan Hickey.
"Idealitee™ mirrors these values impeccably, offering
retailers and packaging visionaries a unique fusion of luxury and
sustainability."
"Preserve Brands has evolved into more than just a brand; it has
become a mission-driven entity committed to sustainability,
innovation, and exceeding customer expectations," said David Grieb, a company advisor and retired
commercial banking executive from Boston. "Idealitee™ is in complete
harmony with these fundamental values, providing customers with a
blend of sustainability, excellence, and decades of expertise in
the supply chain."
Since 2001, Preserve Brands has led the charge in innovative
sustainability initiatives, providing customers with alternatives
that drive environmentally conscious purchasing decisions. With
Idealitee™, Preserve Brands continues to set the
standard for eco-conscious packaging, inviting retailers to join
them in embracing a more sustainable future.
Preserve Brands will introduce Idealitee™ and its
innovative line of sustainable packaging solutions at the Luxe Pack
Expo in New York City. Visit us at
The Jacob K. Javits Convention Center, 429 11th Ave, New York, NY 10001 on May 8-9, 2024, Location D01, to experience the
future of retail packaging firsthand.
About Preserve Brands: Preserve Brands is a leader in the
sustainable specialty paper industry, offering bespoke paper
products and packaging that blend luxury with environmental
responsibility. With a commitment to innovation and excellence,
Preserve Brands continues to shape the future of retail through
sustainable practices and creative ingenuity.
For more information about Idealitee™ and Preserve
Brands' commitment to sustainability, visit
https://preservebrands.com
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SOURCE Preserve Brands