- The Quadrant Knowledge Solutions SPARK Matrix™
provides competitive analysis & ranking of the leading AdTech
platform vendors.
- AdTheorent, with its comprehensive machine learning-powered
technology platform, receives strong ratings across the parameters
of technology excellence and customer impact.
MIDDLETON, Mass., May 2, 2024
/PRNewswire/ -- Quadrant Knowledge Solutions announced
today that it has named AdTheorent as a 2024 technology Leader in
the SPARK Matrix analysis of the global AdTech Platform market.
Quadrant Knowledge Solutions' AdTech Platform market research
includes a detailed global market analysis, competitive landscape,
and functional capabilities. It aims to provide strategic
information for technology vendors to enhance their understanding
of the market and support their growth strategies by evaluating
different vendors' capabilities, competitive differentiation, and
market position.
According to Piyush Kumar,
Analyst, Quadrant Knowledge Solutions, 'The AdTheorent platform
stands out in the AdTech Platform market due to its advanced
machine learning and privacy-forward solutions including its
predictive targeting, audience extension solutions,
geo-intelligence, and Studio AT creative capability. The platform's
unique features including ID-independent targeting and cross-device
mapping help organizations tackle the cookie depreciation
challenges, engaging customers across multiple devices, and
supporting industry-specific use cases. AdTheorent with its strong
partner ecosystem, product strategy & performance, vision, and
roadmap has been recognized and is positioned as an emerging leader
in SPARK Matrix: AdTech Platform, 2024.'
Quote by AdTheorent:
'AdTheorent is an ID-independent platform that uses advanced
machine learning technology to predict the value of ad impression
opportunities based on advertiser goals. Our unique
capabilities have never been more relevant as the digital
advertising industry evolves beyond ID-based targeting.
AdTheorent's 12-year investment in machine-learning innovation
positions us and our advertising partners for success in the
post-cookie world," said Jim Lawson,
CEO of AdTheorent. "We are honored to be recognized as a
leader in the 2024 Spark Matrix for AdTech Platforms by Quadrant
Knowledge Solutions.'
Additional Resources:
- For more information about AdTheorent visit
here.
- Complimentary Download - SPARK Matrix™: AdTech
Platform
About AdTheorent
AdTheorent (Nasdaq: ADTH) uses advanced machine learning
technology and privacy-forward solutions to deliver impactful
advertising campaigns for marketers. AdTheorent's machine
learning-powered media buying platform powers its predictive
targeting, predictive audiences, geo-intelligence, audience
extension solutions and in-house creative capability, Studio AT.
Leveraging only non-sensitive data and focused on the predictive
value of machine learning models, AdTheorent's product suite and
flexible transaction models allow advertisers to identify the most
qualified potential consumers coupled with the optimal creative
experience to deliver superior results, measured by each
advertiser's real-world business goals.
AdTheorent is consistently recognized with numerous technology,
product, growth, and workplace awards. AdTheorent was named
'Best Buy-Side Programmatic Platform" in the 2023 Digiday
Technology Awards and was honored with an AI Breakthrough Award and
"Most Innovative Product" (B.I.G. Innovation Awards) for five
consecutive years. Additionally, AdTheorent is the only
seven-time recipient of Frost & Sullivan's "Digital Advertising
Leadership Award.' AdTheorent is headquartered in New York, with fourteen locations across
the United States and
Canada. For more information, visit adtheorent.com.
Media Contacts:
Melanie Berger, AdTheorent
melanie@adtheorent.com
850-567-0082
About Quadrant Knowledge Solutions
Quadrant Knowledge Solutions is a global advisory and consulting
firm focused on helping clients in achieving business
transformation goals with Strategic Business and Growth advisory
services. At Quadrant Knowledge Solutions, our vision is to become
an integral part of our client's business as a strategic knowledge
partner. Our research and consulting deliverables are designed to
provide comprehensive information and strategic insights for
helping clients formulate growth strategies to survive and thrive
in ever-changing business environments.
For more available research, please
visit https://quadrant-solutions.com/market-research/
Media Contacts:
Quadrant Knowledge
Solutions
Ajinkya Ingle
Quadrant Knowledge Solutions
Regus Business Center
35 Village Road, Suite 100,
Middleton Massachusetts 01949
United States
Email: ajinkya@quadrant-solutions.com
Phone: (+1) 978-344-2770
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