TUDOR ANNOUNCES PARTNERSHIP WITH BIKE NEW YORK TO SPONSOR TD FIVE BORO BIKE TOUR
02 Mayo 2024 - 1:11PM
May 1, 2024, New York, NY – Swiss-made watch brand, TUDOR
and Bike New York announced today their partnership for the TD Five
Boro Bike Tour.
The 40-mile TD Five Boro Bike Tour is the largest charitable
bike ride in the world, boasting over 32,000 participants each
year, and is hosted by Bike New York. TUDOR’s sponsorship of the
tour comes on the heels of a number of sports and professional
cycling partnerships, including the role of official timekeepers
for Inter Miami CF, an American professional soccer club based in
Miami, becoming the official timekeepers of the Giro d’Italia as
well as the entire RCS family of races that include Monuments like
the Classic Milano-Sanremo and Il Lombardia; and partnering with
Swiss cycling legend Fabian Cancellara to lead TUDOR Pro Cycling
Team, comprised of some of the most daring cyclists from around the
world. This latest partnership with Bike New York further bolsters
TUDOR’s presence in the world of cycling
“We are thrilled to welcome TUDOR as a sponsor of the United
States’ most iconic bike event, the TD Five Boro Bike Tour, said
Ken Podziba, CEO of Bike New York. “TUDOR has a prestigious
history of involvement in cycling, from sponsoring their own pro
cycling team to acting as official timekeepers of events like the
Giro d’Italia and the Tour of Flanders. This partnership brings a
commitment to the New York City cycling community and is the
beginning of what we hope will be a long and symbiotic
friendship.”
The TD Five Boro Bike Tour will be held on Sunday, May 5, 2024.
The annual event helps support free bike education programs offered
by Bike New York, the leading bicycling advocacy and education
non-profit in the NYC area, empowering New Yorkers with the skills
to ride safely and confidently on city streets.
ABOUT TUDOR TUDOR is an award-winning Swiss-made watch
brand, offering watches with refined aesthetics, proven reliability
and unique value for money. The origins of TUDOR date back to 1926,
when "The Tudor" was first registered as a brand on behalf of the
founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA
Company in 1946 to offer watches with the quality and dependability
of a Rolex, at a more affordable price point. Because of their
robustness and affordability, throughout their history TUDOR
watches have been chosen by the boldest adventurers on land,
underwater and on ice. Today, the TUDOR collection includes
emblematic models such as Black Bay, Pelagos, 1926 and Royal. Since
2015, TUDOR has also offered mechanical manufacture movements with
multiple functions and superior performance.
TUDOR IS BORN TO DARE
In 2017, TUDOR launched a new campaign with the
”Born To Dare” signature. It reflects both the history of the brand
and what it stands for today. It tells the adventures of
individuals who have achieved the extraordinary on land, on ice, in
the air and underwater, with a TUDOR watch on their wrists. It also
refers to the vision of Hans Wilsdorf, the founder of TUDOR, who
manufactured TUDOR watches to withstand the most extreme
conditions, watches made for the most daring lifestyles. It is
testimony to TUDOR's singular approach to watchmaking, which has
made it what it is today. At the cutting edge of the watchmaking
industry, its innovations are now essential benchmarks. The TUDOR
”Born To Dare” spirit is supported throughout the world by first
class ambassadors, whose life achievements result directly from a
daring approach to life.
ABOUT Bike New YorkBike New York is a 501(c)(3) nonprofit
that provides free bike education programs throughout New York
City. Bike New York teaches bike education and safety skills to
thousands of kids and adults each year. Funding for these programs
comes from numerous annual events, including the TD Five Boro Bike
Tour and regional rides like Discover Hudson Valley and the Twin
Lights Ride. For more information, visit www.bike.nyc.
MEDIA CONTACT: bikeny@dkcnews.com,
Alicia McCauley
Bike New York
6463789818
jorcutt@bike.nyc