Marketing Technology and Intelligence Expert Mike Gingell Named Wiland, Inc. CEO
02 Mayo 2024 - 5:21PM
Business Wire
Gingell will focus on building on Wiland legacy
and fulfilling a vision for the future
The Wiland, Inc. Board of Directors today announced that Mike
Gingell has been named the new CEO of Wiland, Inc. This
appointment, effective April 29, helps fulfill the Board’s
commitment to building a strategic leadership team whose
competencies and experiences are aligned to anticipate and swiftly
execute on potential future opportunities.
The Board unanimously endorsed Gingell as being ideally suited
to help build upon the solid foundation that has been established
over the past 19 years and carry out a successful vision of the
future. More specifically, Gingell’s and the Board’s vision is to
build stronger client relationships, expand services, attract new
clients, embrace new technologies, and build on Wiland, Inc.’s core
data products.
“Wiland is the industry leader in providing insights and
solutions that help clients engage consumers and achieve more
profitable marketing results,” said CEO Mike Gingell. “We are going
to build on that success, incorporating AI and new technologies to
provide data solutions to our clients across many industries,
channels, and markets.”
Gingell brings an established track record of leadership and
growth. He has over 30 years of experience in the marketing
technology and information industry and has led organizations that
have focused on delivering data and technology solutions for
direct-to-consumer organizations, automotive OEMs and retailers,
the automotive aftermarket and commercial truck industries, and the
finance and insurance markets.
Most recently, Gingell was the Chief Operating Officer at
FordDirect, responsible for the development of corporate strategy
and for the day-to-day operational execution of the business. He
held various global leadership roles at IHS Markit, R.L. Polk &
Co., Donnelly Marketing/InfoUSA, and Ultimate Data, a division of
Wiland Inc. He serves on the Board of Directors for HDA Truck Pride
and is also a veteran public official, serving as an elected
Oakland County, Michigan Commissioner for the last 17 years. He
earned a bachelor’s degree in business administration from Oakland
University and a master’s degree in business administration from
Wayne State University.
About Wiland, Inc.
Wiland, Inc. is the marketing data and audiences company that
leading brands and nonprofit organizations trust to help them
develop and maintain more customer and donor relationships that
produce higher revenue, less advertising waste, and more profit.
Wiland’s data and audience products are informed by the largest set
of detailed, individual-level spending signals ever assembled.
Wiland’s AI-enabled response prediction platform analyzes this vast
information to deliver powerful insights and solutions that benefit
clients by enabling more profitable marketing at scale across all
addressable channels. Beyond fueling the success of thousands of
organizations, the company serves as an industry innovator of
targeted marketing solutions that have their foundation in consumer
data ethics and privacy protection. Learn more at
www.wiland.com.
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David Heitman VP, Communications dheitman@wiland.com (303)
485-8686 x192