Representing Chile and
Argentina for over 140 years,
Santa Rita Estates aims to expand its communication program in the
U.S. and enhance the future of South American wines
NEW
YORK, May 3, 2024 /PRNewswire-PRWeb/
-- Santa Rita Estates, led by the Claro Group, is one of the
largest wine groups in South
America and includes Viña Santa
Rita, Viña Carmen and Sur Andino (Chile) and Doña Paula (Argentina). They have joined forces with
Colangelo & Partners–a leading fine wine and spirits integrated
communications agency in the US–for the development and execution
of a strategic and comprehensive media relations campaign in 2024
with a focus on increasing brand awareness and press coverage for
all wineries and the innovative South American winemakers that are
part of the group.
We are delighted to ally with Colangelo
& Partners to enhance our image and expand our communication
efforts with an agency with a distinguished track record in the
wine and spirits sector.
"We are delighted to ally with Colangelo & Partners to
enhance our image and expand our communication efforts with an
agency with a distinguished track record in the wine and spirits
sector. We are confident that their expertise will allow us to
amplify our brand narrative, strengthen our presence in
the United States, and share our
story with a broader audience," says Elena
Carretero, corporate affairs, sustainability, and tourism
Director at Santa Rita Estates.
Santa Rita Estates is a global company in the wine industry with
more than 170 years of history and a top priority of delivering
wines that represent the maximum expression of Chile & Argentina's most renowned terroirs, such as
Valle del Maipo, Apalta, Limarí, and Gualtallary.
Viña Santa Rita: Founded in 1880,
Viña Santa Rita is one of
Chile's most prestigious wineries,
pioneering in bringing the finest French varieties to the rich
soils of Alto Jahuel, in the Maipo Valley, which ultimately changed
the way wines were made in Chile.
It is also in the Limarí, Casablanca, Leyda, Apalta-Colchagua, and
Curicó valleys. Its icon wine is Casa Real Reserva Especial, and
its ultra-premium wines, grouped under the concept of Colección de
Origen, include Pewën de Apalta, Bougainville, Triple C, and
Floresta. Viña Santa Rita's wines
and tourism have brought forth many prizes and awards over the
years:
- No 1 Chilean Brand: One out of every three glasses sold in
Chile is from Santa Rita, making it the country's best-selling
wine brand. Santa Rita has been
chosen 11 times among the most admired wine brands in the world by
Drinks International, named "Winery of the Year" 10 times by Wine
& Spirits, and recognized as one of the top 100 premium wine
and spirits brands of the World by Luxury Lifestyle Awards.
- Casa Real Reserva Especial: In 2013, the Casa Real Reserva
Especial was named 'Wine Legend' (Decanter) for its 1989 vintage,
and it became the first South American wine to hold this
title.
- Revolutionizing: Sebastián Labbé, Winemaker of Ultra Premium
wines, was named "Winemaker Revelation of the Year" by the Chilean
wine guide Descorchados and was recognized in 2023 as one of the
top 100 winemakers in the world by The Drinks Business.
- Viña Santa Rita Tourism: In 1972 Viña Santa Rita's cellars, along with the Casa Real
Hotel, the neo-Gothic-style chapel, the 40-hectare centennial park,
and the Doña Paula Jaraquemada mansion, which now houses the Doña
Paula Restaurant, were declared a Historic Monument. In 2024, it
was recognized as the "Best Responsible Wine Tourism Experience" in
the world by the GWTO (Global Wine Tourism Organization). This adds
to various recognitions obtained throughout its history, such as
being chosen multiple times as one of the best vineyards to visit
in the world by the "World Best Vineyards" ranking or as the "Best
Contribution to Wine Tourism" in the world at the 2023 Drinks
Business Awards
- Sustainability & Community: In 2015, Santa Rita was named the 'Ethical Company of the
Year' (Drinks Business Green Awards), and in 2017, it received the
'Corporate Sustainability Award' in the social category.
Viña Carmen: A classic since 1850, Viña Carmen has over 170
years of history marked by milestones and successes earned through
its experience, enological heritage and tireless search for quality
and excellence in five distinct valleys (Limarí, Maipo, Apalta,
Maule and Itata). Under the concept of Carmen Legacy, the winery brings together its
flagship wine, Carmen Gold, and its
ultra-premium wines: Carmen Delanz, Carmen DO, and the traditional
method sparkling wine, Brut Nature. Founded by Christian Lanz and named in honor of his wife,
Viña Carmen is Chile's first and
oldest winery known for:
- A rediscovery of Carménère wine: Viña Carmen is the first
winery to create and sell Carménère (1996), a variety that has
become one of the most important in Chile.
- Commitment to sustainability: The introduction of the Nativa
line in 1994 marked Chile's first
organic and sustainable wine line.
- A passion for innovation: with over 20 years of professional
experience, Ana María Cumsille joined Viña Carmen as the Chief
Winemaker to continue enhancing the winery's legacy, while
incorporating unique and innovative approaches to Chilean
winemaking.
Doña Paula: Established in 1997 in Mendoza, Argentina, Doña Paula is an estate winery
known for premium wines that are the most truthful expression of
each terroir defined by the weather and soil characteristics of
Ugarteche, Luján de Cuyo, which is the cradle of Malbec par
excellence. Among its wines are its icon wine Selección de Bodega,
Altitude Series, and the Estate range. Doña Paula wines are known
for:
- High-altitude: Located between 1,050 and 1,350 meters above sea
level, these wines highlight Argentina's potential for producing super
premium varieties including Malbec, Syrah, Cabernet Sauvignon and
more.
- 100% Estate grown: The wines come from the best regions made
with 100% grapes from owned vineyards, resulting in a unique and
intense personality, complex character and vivacious body that
exemplifies the best of the region.
- Terroir & Expertise: Winemaker Cristóbal Undurraga has a
broad national and international career that has led him to become
a prominent figure in the world of wine. He has worked in
prestigious wineries worldwide–specifically in France, the United
States, Australia,
Argentina, and Chile–allowing him
to absorb knowledge, refine his skills and develop a unique
understanding of terroirs.
"We are thrilled to partner with Santa Rita Estates, a
prestigious name with a rich heritage in winemaking. At Colangelo
& Partners, we pride ourselves on representing some of the
finest wine producers from across the globe, and Santa Rita's commitment to quality and
innovation aligns perfectly with our values," says Felipe Gonzalez-Gordon, chief operating officer
and partner. "We look forward to working with Santa Rita to bring compelling narratives to the
media that resonate with wine enthusiasts and elevate their brands
to new heights."
Located in Chile and
Argentina's best and most diverse
wine valleys, Santa Rita Estates is a leader in developing and
growing the sustainable wine sector. It is present in 50+
countries, and 91% of its exports hit 12 top markets.
For more information, please contact Amanda Torres at atorres@colangelopr.com.
About Santa Rita Estates
Santa Rita Estates is one of Chile's most traditional wine groups and holds
significant domestic and international prominence. It comprises
three wineries in Chile
(Santa Rita, Carmen, Sur Andino) and
one winery in Argentina (Doña
Paula). Santa Rita Estates has built a significant commercial
development that today gives it a presence in more than 60
countries, with markets such as the
United States, Ireland,
Scandinavia, the United Kingdom,
and Canada, in addition to
Chile, being some of the most
relevant. The vineyards of Viña Santa
Rita and its subsidiaries exceed 3,500 hectares planted
across the Limarí, Leyda, Casablanca, Maipo, Colchagua, Apalta, Curicó,
and El Maule Valleys in Chile, and
the Luján de Cuyo and Valle de Uco in Mendoza, Argentina.
About Colangelo & Partners
Colangelo & Partners is the leading fine wine and spirits
integrated communications agency in the
United States, sought after by top brands and industry
players for quality results, creativity and a return on investment.
The professionals at Colangelo & Partners work with integrity
and passion to influence how US audiences perceive their clients:
earning consistent, high-quality positive media coverage;
organizing signature events; strategizing and executing standout
digital campaigns, and implementing trade programs that strengthen
relationships within the industry. Colangelo & Partners'
clientele includes global, instantly recognizable brands, and
passionate, up-and-coming vignerons and distillers, regional and
national institutions and technology and e-commerce companies
innovating in the beverage alcohol sector.
Media Contact
Amanda Torres, Colangelo &
Partners, 646-624-2885, atorres@colangelopr.com,
https://www.colangelopr.com/
Carla Castorina, Colangelo &
Partners, 646-624-2885, ccastorina@colangelopr.com,
https://www.colangelopr.com/
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