Wanglaoji showed up at the "Sino-French Food Carnival" and launched the International Brand Identity WALOVI in Paris
06 Mayo 2024 - 8:02AM
Wanglaoji showed up at the "Sino-French Food Carnival" and launched
the International Brand Identity WALOVI in Paris
On the occasion of the 60th anniversary of the establishment of
diplomatic relations between China and France, a mobile food and
cultural feast "Sino-French Food Carnival" was held on the Seine
River in Paris, France on the evening of May 4th.
A trendy Chinese herbal tea, known as "cold tea" among Chinese
consumers, also attracted many guests. Representatives from
Guangzhou Wanglaoji Pharmaceutical Company Limited, the owner of
the Chinese herbal tea brand, introduced the attendees to the
brand's stories and its idea to combine healthcare with
gastronomy. This is also the first time that Wanglaoji's
English brand identity, WALOVI, has been unveiled on the highly
distinctive French landmark, Seine River, after its release in the
United States, Italy, France, and Thailand, allowing more friends
overseas to intuitively experience the charm of Chinese herbal
tea.
In order to highlight the cultural characteristics of Chinese
and French cuisine, Wanglaoji has also launched a customized can
package featuring the "Sino-French Food Carnival". In the
encounter and integration of the food culture between China and
France, Wanglaoji brings unique taste enjoyment and cultural
experience to more international guests with its unique oriental
cultural heritage.
The on-site guests exclaimed, "They are like a window, letting
us know for the first time that traditional Chinese medicine can be
ingeniously combined with people's clothing, food, housing, and
transportation, integrating into all aspects of life. They are very
oriental and fashionable."
Herbal tea originates in Southern China and is a healthy
plant-based herbal beverage. Wanglaoji, the ancestor of herbal tea
which was founded in 1828, has been listed as a national intangible
cultural heritage in China. It has been widely recognized by people
for its inherited skills and distinctive traditional Chinese
cultural background.
In order to promote Ji culture to go abroad, Guangzhou
Wanglaoji Pharmaceutical Co., LTD. combines advanced AI
technology and meta rendering technology builds to build Ji culture
IP in the virtual world, which attracts more young and fashionable
overseas consumers and leads the trend of healthy consumption.
In recent years, Wanglaoji has accelerated its efforts to
promote the brand overseas and sought new growth in overseas
markets. Industry research and consulting organization Sullivan
pointed out in the Global Beverage Market Development
Report that natural plant-based beverages have become one of
the rapidly growing tracks in the global beverage market, featuring
broad prospects and huge potential. In recent years, Wanglaoji has
deeply involved in overseas markets, entering many overseas
platforms such as Amazon, Costco, Yamibuy, Wee, etc. Its sales
network covers more than 150 countries and regions worldwide.
"We hope to use traditional Chinese herbal tea culture as a link
to foster the dissemination and development of oriental health
philosophy in Europe, inject new ideas into the exchange and mutual
learning of civilizations between China and Europe, and promote
'Wanglaoji' to become a vivid carrier of Chinese auspicious
culture, revitalizing old brands with new vitality," said Weng
Shaoquan, Chairman of Guangzhou Wanglaoji Great Health Industry
Co.
Source: Wanglaoji