The top selling hard seltzer brand* is
unveiling its first-ever premium hard tea offering
MODESTO,
Calif., May 6, 2024 /PRNewswire/ -- Spirit
of Gallo's High Noon, the #1 spirits brand by volume**, is
launching High Noon Vodka Iced Tea, made with real vodka,
real iced tea, and no added sugar. Now available on shelves
nationwide, High Noon's new non-carbonated, gluten free hard teas
are available in four essential summer flavors – Original,
Peach, Lemon, and Raspberry – each at 90
calories and 4.5% ABV with an MSRP of $19.99 in 8-packs of 355mml cans.
"Hard Tea was one of consumers' most frequent RTD category
purchased in 2023***, which created an opportunity for High Noon to
provide a premium alternative in a way only the brand can with real
vodka and real iced tea," said Britt
West, Executive Vice President and General Manager at Gallo.
"With this launch, we've taken a beloved classic and elevated it to
new heights, delivering a beverage that embodies the spirit of
summer in every sip."
High Noon Vodka Iced Tea is the ideal companion for backyard
barbecues, beach days, and any occasion where good times are on the
menu. Crafted with the finest ingredients and High Noon's signature
commitment to quality, the new offering encourages tea lovers to
trade up their malt-based hard tea for a twist on the summertime
classic, and is sure to redefine the summer beverage scene.
High Noon Vodka Iced Tea joins a growing High Noon family
alongside consumer favorites like High Noon Vodka Seltzer and High
Noon Tequila Seltzer. For more information on High Noon and the new
line of Vodka Iced Tea, visit HighNoonSpirits.com or check
them out on Instagram.
*Source: NABCA & Total MULO+CONV+LIQUOR last 52W ending
03.03.2024
**Source: IRI Consumer Network Households (NCP) 52 Weeks ending
10/1/2023 vs. YA- Total U.S. All
Outlets, NBD Adjusted (Vol)
***Source: IWSR RTDs Strategic Study 2023 – United States
About High Noon
High Noon was introduced in 2019,
giving fans a more premium hard seltzer made with real spirits and
encouraging them to live like the sun's always out. Just four years
after its inception, the brand was crowned the #1 Spirits Brand by
Volume**. High Noon offers something for everyone with High Noon
Vodka Seltzer, High Noon Tequila Seltzer, and High Noon Vodka Iced
Tea varieties. The Vodka Seltzer and Tequila Seltzer varieties are made with real
fruit juice, and the Vodka Iced Tea variety is made with real tea.
The full line up is gluten free and has no added sugar. High Noon
is part of Spirit of Gallo, an award-winning spirits portfolio that
includes E&J Brandy, New Amsterdam Vodka, Pink Whitney,
RumChata and more.
About Spirit of Gallo
For nearly half a century, the Gallo family has been growing its
portfolio of spirits, now enjoyed by people around the world at
occasions ranging from a day at the beach to a fine, after-dinner
drink. Known best for E&J Brandy, New Amsterdam and the highly
acclaimed High Noon Hard Seltzer, Spirit of Gallo also delivers
RumChata, Stratusphere Gin, RumHaven and esteemed partner-owned
brands such as The Dalmore, Don Fulano, and Grupo Montenegro. Spirit of Gallo portfolio is
featured on www.spiritofgallo.com.
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SOURCE High Noon Spirits Company