This rebranding reflects the continuing
efforts to welcome everyone to experience the benefits of
Scouting
IRVING,
Texas, May 7, 2024 /PRNewswire/ -- The Boy Scouts
of America today announced that it will rebrand to Scouting
America, reflecting the organization's ongoing commitment to
welcome every youth and family in America to experience the
benefits of Scouting. The change will go into effect on
February 8, 2025, the organization's
115th anniversary.
This announcement also comes as the organization celebrates the
fifth anniversary of welcoming girls into Cub Scouting and Scouts
BSA programs. Scouting America currently serves more than 176,000
girls and young women across all programs, including over 6,000 who
have earned the rank of Eagle Scout.
"Though our name will be new, our mission remains unchanged: we
are committed to teaching young people to be Prepared. For Life,"
said Roger A. Krone, president and
chief executive officer of Scouting America. "This will be a simple
but very important evolution as we seek to ensure that everyone
feels welcome in Scouting."
Scouting America builds on the organization's 114 years of
helping America's youth. Its ongoing goal is to provide young
people with a safe environment where they can learn meaningful life
skills and have fun, educational experiences, fostering their
growth and future outcomes as leaders, and be prepared for life. At
the same time, values instilled by the Scout Oath and Law help
prepare young people for lives of purpose and impact.
More than 130 million Americans have been through Scouting
programs since its founding in 1910, and currently, more than 1
million youth, including both men and women, are served by 477,000
dedicated adult volunteers in local councils throughout the
country. To date, more than 2.75 million youth have earned
Scouting's highest rank of Eagle Scout.
In addition to supporting the nation's youth, Scouting America
will continue to be an important asset to strengthen our
communities, having provided more than 7 million hours of volunteer
services for community improvement and other projects across the
country annually.
"Scouting America provides a welcoming, safe environment where
youth can become the best version of themselves by learning from
and respecting each other," said Krone. "I encourage everyone to
join us and experience the benefits of Scouting."
About Scouting America
Scouting America provides
the nation's foremost youth program of character development and
values-based leadership training, which helps young people be
"Prepared. For Life.®"
Scouting America welcomes all of America's youth into its
programs. Our goal is to give them fantastic experiences in the
outdoors, and elsewhere, where they can grow with us in a safe
environment. More than 130 million Americans have been through our
programs since our founding, and currently more than 1 million
youth are served by 477,000 dedicated adult volunteers in local
councils throughout the country.
To learn more about Scouting America's mission, visit
Scouting.org.
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SOURCE Boy Scouts of America