- On this year's MET Gala, which brings "Sleeping Beauties" as
its theme, Emma created the Fashion Score, to rate how
slumber-friendly the outfits are.
- Color, fabric, and fit play into sleep quality. Emma designed
the comfiest dress of the night.
- Kris Jenner wore the coziest ensemble of the evening,
whilst Doja Cat claimed the prize for the "snooziest" look.
NEW
YORK, May 7, 2024 /PRNewswire/ -- The 2024 Met
Gala took place last night with the theme of "Sleeping Beauties:
Reawakening Fashion.". Emma — The Sleep Company , couldn't help but
jump in the discussion. While being aware that the theme is only
related to sleep through its metaphorical title. At Emma, the
expertise area is not fashion, but the Sleep Experts Team does know
a lot about sleep.
Where Sleep meets Comfort
Fashion is undergoing a notable shift towards casual comfort, in
response to the post-pandemic era's fascination with uncomfortable
clothing. As comfort becomes chic, fashion adapts to meet the needs
of a changing world, prioritizing both style and well-being. The
question is: are we going to see that also in gala dresses?
How it works
Emma compiled data regarding how different aspects of the
environment and clothing affect the quality of sleep. Based on
research, the score for celebrity looks will consider specific
factors such as fabric, fit, and color, as well as dream symbolism.
Each category will be individually scored from 0 to 5.
Studies conducted by the Sleep Foundation indicate that color
plays a big part in guiding emotional responses and relaxation.
According to the research, the best colors for sleep are blue,
green, and white. In opposition, the worst colors for sleep are
red, orange and yellow, as they evoke alertness.
Research conducted by Emma's Sleep Experts suggests that fabric
type is another determinant factor in sleep quality, as studies
show that natural and breathable fibers allow for more airflow
throughout the night, which can disturb sleep. In contrast,
synthetic fibers are less breathable and can result in higher body
temperatures. Similarly to fabric, fit also affects the way people
sleep, depending on how restraining their clothing is. If too
restricting, it can disturb sleep.
Symbolism is the last parameter and will be scored according to
the theme of this year's MET Gala. The more whimsical references in
the outfits the higher the score.
Based on the data collected, Emma has also crafted the perfect
dress, achieving the maximum score. The garment's color is white,
embodying tranquility, while its cotton fabric offers softness and
breathability. Not only does it exude elegance, but its
non-restrictive fit allows for effortless movement. Adorned with
flowers, this dress captures the essence of a dreamy, romantic
aesthetic.
After the event, the total averages were computed and outfits
were given the title of dreamy (4-5 points), snoozy
(3 points), or nightmarish (0-2 points).
THE DREAMIEST
Celeb
|
Color
|
Fabric
|
Fit
|
Symbolism
|
Total
|
Kris
Jenner
|
5
|
4
|
5
|
5
|
4,8
|
Lea
Michele
|
5
|
4
|
4
|
5
|
4,5
|
Uma
Thurman
|
5
|
4
|
3
|
5
|
4,3
|
Dove
Cameron
|
4
|
5
|
3
|
5
|
4,3
|
Emma
Mackey
|
3
|
5
|
5
|
3
|
4,0
|
THE "SNOOZIEST"
Celeb
|
Color
|
Fabric
|
Fit
|
Symbolism
|
Total
|
Jamie
Dornan
|
3
|
5
|
4
|
1
|
3,3
|
Doja
Cat
|
5
|
3
|
3
|
1
|
3,0
|
THE MOST "NIGHTMARISH"
Celeb
|
Color
|
Fabric
|
Fit
|
Symbolism
|
Total
|
Zendaya
|
2
|
1
|
1
|
4
|
2,0
|
Kim K
|
3
|
1
|
1
|
3
|
2,0
|
Lana del
Rey
|
3
|
1
|
0
|
1
|
1,3
|
Dua
Lipa
|
0
|
1
|
1
|
2
|
1,0
|
Sabrina
Harrison
|
0
|
0
|
0
|
1
|
0,3
|
The Met Gala has once again amazed the world with its fashion
statements. Despite the extravagance, we encountered a surprising
revelation – the "sleepability" factor of some of these dresses,
like Kris Jenner's elegant ensemble.
Contrary to what was expected, many of them scored high on our
charts, challenging the idea that fashion and comfort are mutually
exclusive. However, in most of the looks, the realm of spectacle
keeps being preferred to that of practicality. In the future, let's
keep an eye out for garments that not only turn heads but also make
room for comfort.
Notes for the editor:
https://www.emma-sleep.co.uk/emma-sleep-concert/
https://www.sleepfoundation.org/bedroom-environment/what-color-helps-you-sleep
About Emma — The Sleep Company:
Emma – The Sleep Company is a founder-managed company and
the world's leading direct-to-consumer sleep brand. Emma® products
are sold via an omnichannel approach, including D2C/online,
marketplaces and more than 2,800 brick-and-mortar stores. Emma
successfully collaborates with over 170 retailers. Emma's 1,000+
team members are working across the world, with offices
in Frankfurt (Germany), Manila (Philippines), Lisbon (Portugal), Mexico City (Mexico), and Bucharest (Romania).
For more information about Emma - The Sleep Company, please
visit news.emma-sleep.com or contact media@emma-sleep.com
Contact:
Tomás Santos
+351913691218
tomas.santos@emma-sleep.com
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SOURCE Emma - The Sleep Company