Suite of PR Tools for Brands and Media Streamline Process,
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NEW
YORK, May 8, 2024 /PRNewswire/ -- Press Loft –
the leading global online public relations tool specializing in
home furnishings, home décor, lifestyle, and gifting categories –
announces its official launch in the
United States. Streamlining the PR process in line with
today's rapidly evolving landscape, Press Loft introduces its
innovative suite of solutions to US companies and media
professionals, building on its success in Europe and Australia.
Out with the old, in with the new: Press Loft modernizes the way
brands and media connect and collaborate. Press Loft simplifies the
PR process by providing brands with AI-powered online press rooms
that house product images, descriptions, retail information, and
more. This press room gives reporters, journalists, editors, art
directors, creative directors and producers across all channels
access to assets 24/7. What's more, Press Loft has a database of
more than 25,000 media members and influencers, providing 1,500
brands from around the world – including Wayfair, KitchenAid,
Farberware, Ligne Roset, OKA and Umbra, among others – an
opportunity to scale coverage by reaching a target audience in
order to secure valuable editorial coverage.
"Our goal is to make securing press as friction-free as possible
by supplying journalists, editors, and content creators with
everything they need – from images to expert commentary," says
Press Loft Founder Nikki Snell.
"Connecting brands with US and international media contacts helps
companies gain visibility and build sales both in the states and
abroad."
Key benefits of Press Loft:
- Image Library: Brands can upload high-resolution images,
descriptions, and key features to online press rooms, making it
easy for media outlets and influencers to source, search and
download free-to-use product and lifestyle images at any time.
Press Loft also uses AI upscaling technology to convert
low-resolution images to high-resolution JPEGs suitable for
publishing.
- Media requests: Journalists, reporters, e-commerce editors,
freelancers and influencers can submit requests for specific
product images, prize giveaways, expert commentary, samples for
photography, product reviews, and more.
- Press release distribution: Offering the easiest way to
announce news, launches and more, brands can create press releases,
which are distributed to thousands of opt-in media contacts as well
as hosted online, providing exposure for a company's latest
announcements.
- Comprehensive analytics: Press Loft provides valuable analytics
to help brands monitor the effectiveness of their PR efforts,
including views, downloads, and coverage achieved.
- Trend forecasting: Press Loft produces trend reports that
provide insights and inspiration highlighting "what's hot
now."
"Given our success in Europe
and Australia, we're excited to
usher in a new era of PR solutions in the US," explains Snell.
"Whether you're a small startup, a well-established brand or an
agency of any size, automated image distribution and contact
management are indispensable time-saving tools that help maximize
media and social coverage in a hyper-competitive world."
About Press Loft
Press Loft is the leading, state-of-the-art, global PR platform,
connecting 1,500 brands worldwide with more than 25,000
journalists, reporters, editors, freelancers, and influencers.
Streamlining the PR process using AI-enhanced tools, Press Loft
empowers businesses to gain visibility and build sales while giving
media professionals an opportunity to discover compelling stories
and products.
Press Loft is free for media and offers a complimentary trial
for brands. For more information and to sign up, please visit
www.pressloft.com.
For high-res images, please visit Press Loft's press
room.
Media Contact:
Ann Magnin
2126266690
377399@email4pr.com
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SOURCE Press Loft