MINT Accelerates US Growth with Key Appointments and New Partnerships, Welcoming Seasoned Strategist Federico Salvitti as VP of Growth
08 Mayo 2024 - 8:09AM
Today MINT, the global enterprise software solution for advertising
resource management (ARM), announced the appointment of Federico
Salvitti as VP of Growth, U.S. Based in New York, Salvitti will
oversee all marketing and sales initiatives for MINT within the
U.S. market, providing MINT’s product team with relevant client
insights and cultivating a culture of excellence and trust as he
grows MINT’s U.S. team. Salvitti will report to MINT’s Chief Growth
Officer Salvatore Internullo.
Prior to joining MINT, Salvitti held the role of
Chief Marketing Officer Operating Partner at venture development
firm SevenTrainVentures, where he managed a portfolio of
high-quality pre-IPO investments and Series A companies solving
global market needs through technology. Prior to
SevenTrainVentures, he served as Chief Marketing Officer at
Webidoo, spearheading the formation of its global marketing team,
and at Stateset leading go-to-market strategy and execution.
Salvitti serves as a professor at New York University, where he
teaches Marketing Fundamentals, Data Management Strategy, and
Business Strategy.
“MINT’s expansion in the US is a milestone
moment, and I’m thrilled to play a key role in the company’s growth
as it continues to lead the industry in Advertising Resource
Management (ARM) software solutions,” said Salvitti. “I look
forward to joining MINT’s mission of leveraging automation and AI
to provide brands and agencies with the tools they need to
transform their businesses and create more efficient workflows that
empower human thinking and creativity.”
Salvitti joins MINT following a year of
significant company growth, achieving a 40% increase in revenue and
70% increase in its client base in 2023. In recent months, MINT has
grown its US-based team, with the appointment of former IPSOS CEO
Lorenzo Larini as MINT’s new CEO and the addition of industry titan
Shelley Zalis, Founder and CEO of The Female Quotient, to its
advisory board. MINT has also made strategic appointments across
its product, sales, marketing and customer success departments,
further fortifying its growth efforts in the U.S. One of these key
appointments is Mark D’Andrea, who has joined MINT’s US growth
team. The seasoned growth and sales expert has held senior
positions in various leading companies in the digital sector and
was Accuweather’s Global CRO prior to his role at MINT.
Additionally, MINT joined Accenture Song’s
Emerging Ecosystem Partners & Alliances program as one of their
growing partners across six separate functions driving value in the
market. As a part of this group, MINT will work with Accenture and
its clients to address challenges and opportunities in go-to-market
strategies, enabling them to better manage and navigate the
fragmented and dynamic world of media advertising.
“MINT is building a dynamic team, harnessing
diverse expertise and talent to provide invaluable insight that
fuels our growth and innovation in the US. Additionally, we are
strategically expanding our partnership portfolio as well as our
customer base,” said Lorenzo Larini. “We are excited to continue
building this momentum in the US and with Federico at the helm of
our U.S. growth efforts, given his extensive leadership and
strategic experience in innovation and delivering exceptional value
to clients.”
For more information about MINT, please visit
www.mint.ai.
About MINTMINT is a global Software as a
Service (SaaS) enterprise solution in the Advertising Resource
Management (ARM) sector, with an international presence that
extends from New York to London, from Milano, Paris, and Munich to
Sao Paulo.
Global brands in the financial, FMCG, automotive and
telecommunications sectors choose to rely on MINT to complete their
Software Ecosystem and transform themselves into a true Data Driven
Company.
Following the path of the great giants of the SaaS world and
recognizing the advent of artificial intelligence as an opportunity
to put at the service of its customers, MINT has built a solution
that allows brands to generate their own Advertising Equity,
consolidate its resources, processes, workflow and data into a
single platform, thus improving the efficiency of advertising
operations and the way humans work.
Empower Human Thinking. For more information,
visit www.mint.ai.
DiGennaro CommunicationsMINT-DGC@digennaro-usa.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/521ea5e8-f400-4f8a-b5c1-95aad71df11d