GUILFORD, Conn., May 8, 2024
/PRNewswire/ -- Brook + Whittle is excited to announce that is
has been awarded a U.S. patent for its GreenLabel™ BlockOut
innovation, a recyclable light-blocking shrink sleeve solution for
PET packaging. This patented solution (US Patent No.: 11,961,422)
has received worldwide interest from many large CPG brands as they
push hard to find solutions to help them achieve their 2025
recyclability commitments to shareholders and NGOs like the US
Plastics Pact (USPP).
The transition to recyclable clear PET packaging has been
particularly challenging in markets such as dairy, beverage, and
nutraceuticals, where protecting contents from light is crucial to
prevent spoilage, nutrient loss, and flavor change. Traditionally,
brands have packaged these products in white or colored PET, which
the USPP lists as problematic and unnecessary due to its
limited market value. Clear PET packaging, on the other hand,
offers a significantly lower carbon footprint, can be recycled
multiple times, and is more broadly accepted by recycling
systems.
This innovative, patented solution enables brands to shift from
problematic plastics to clear PET packaging while protecting their
products with a unique light-blocking coating. Most importantly, it
is designed to be fully compatible with existing recycling
processes, ensuring it does not contaminate the recycling
stream.
"At Brook + Whittle, we're committed to providing packaging
solutions that balance aesthetics, performance, cost, and
sustainability," says Tyler
Matusevich, Director, Sustainability. "This solution
does just that. After eight years of R&D, we have developed a
patented solution that utilizes a crystallizable shrink sleeve, our
GreenLabel™ de-inkable inks, and a functional barrier coating. We
successfully conducted multiple commercial-scale trials to ensure
the correct sortation and recyclability of this light-blocking
shrink sleeve. Alongside the recyclability benefits of this
solution, we expect our customers will benefit from switching to
clear PET and lower their extended producer responsibility (EPR)
eco-modulation fees in the future."
"This recognition marks a significant milestone for Brook +
Whittle and our customers. We are currently supplying
commercial-scale orders and are working closely with multiple
brands to ensure a smooth transition to this product. Being first
to market with this patented solution is a testament to our ongoing
commitment to leading the way in sustainable packaging and driving
the industry forward," says Daryl
Northcott, Executive Vice President.
To learn more about this solution, visit
brookandwhittle.com/sustainability/circular-solutions/enable-recycling/light-blocking-shrink-sleeves/
About Brook + Whittle
Brook + Whittle is one of North
America's leading manufacturers of pressure-sensitive,
shrink sleeves, flexible packaging, and heat transfer labels.
Headquartered in Guilford,
Connecticut, the company operates eighteen locations across
the US. The company delivers value to customers through sustainable
packaging, complex decoration, digitalization, and industry leading
lead-times. To learn more about Brook + Whittle, visit
brookandwhittle.com
Contact:
Brook + Whittle
marketing@bwhittle.com
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SOURCE Brook + Whittle