Midnight Oil Wins Big at the Out Of Home Advertising Association’s OBIE Awards
08 Mayo 2024 - 10:00AM
The integrated print production and creative studio, Midnight Oil,
an Imagine Group Company, is proud to announce that six of their
campaigns have won in the 82nd Obie Awards. The prestigious award
program is led by The Out of Home Advertising Association of
America (OAAA), which is the leading trade group representing the
entire out of home (OOH) advertising industry. The winning
campaigns came from several categories including billboards, film
and media, combined multi-OOH formats, and more.
Midnight Oil’s gold winner campaign included the Barbie Box
Theatrical Standee which was created to generate buzz around Warner
Bros. box office hit, Barbie. The Barbie Box made moviegoers feel
as if they were part of an integral part of the film and need no
explanation to how it contributed to the campaign's overall
success. The box had people on social media buzzing as well. On
TikTok, the search term "Barbie box standee movie theater" had
almost 1 billion views a month ahead of the premiere. The campaign
included nearly 700 standees and localizations for 19 markets to
truly make the photo opportunity unique.
Recently highlighted in Fast Company, the Barbie Box's success
continues to captivate audiences and industry experts alike. Bill
Rosenthal, President of Midnight Oil, attributes its effectiveness
to its intuitive design, stating, “What made the Barbie Box so
effective in theaters is that people knew exactly what it was right
away. It encouraged them to interact and engage with it, without
needing to spell anything out.”
Midnight Oil’s Gold Obie Winners
- Buzzworthy - Barbie Box Theatrical Standee
- We were proud to support our gold win partners: Warner Bros. on
their Film and Media for the Barbie Theatrical Campaign and Netflix
for their combined multi-OOH formats for Leo.
Midnight Oil’s Silver Obie Winners
- Buzzworthy - Leo - Connected Billboards
Midnight Oil’s Bronze Obie Winners
- Custom Installation - Disney+ Goosebumps Series
- Custom Installation - Teenage Mutant Ninja Turtles: Mutant
Mayhem - Giant Skateboard
- Billboards - Luther: The Fallen Sun - Light Tape
- Billboards - Oppenheimer - Countdown Clock
Simon Hunt, VP, Creative at Midnight Oil said, “Our team thrives
on the challenge of taking our clients’ vision and turning it into
larger-than-life experiences that engage, captivate, and generate
buzz with global audiences. We are honored to be recognized for
this amazing work!”
As the specialty and brand activation division of the Imagine
Group, Midnight Oil continues to leverage the power of print
production to bring innovative out of home solutions and
experiences to campaigns across the consumer landscape.
About Midnight OilFor 45 years Midnight Oil, an
Imagine Group company, has been partnering with the entertainment
industry and brands to create, adapt, and produce campaign
messaging for virtually every consumer-reaching medium worldwide.
Famous for its custom billboards and in the wild executions across
the country, Midnight Oil has a reputation for bringing
high-quality and innovative thinking to every promotional campaign.
Learn more at moagency.com
About ImagineImagine is an industry-leading
provider of visual communications solutions. As a trusted partner
to the world's most successful brands, Imagine designs, produces,
and delivers beautifully crafted print and digital solutions that
inspire action and get results. From concept to consumer, our
end-to-end solutions include creative design, pre-media, décor,
commercial print, store signage, specialty packaging, OOH, and
fulfillment & kitting. Learn more at
theimaginegroup.com.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/9347eaae-9ec5-4f16-9d2b-564002f82fc1
For media inquiries please contact Diana Black at DBlack@theimaginegroup.com