SAN
DIEGO, May 8, 2024 /PRNewswire/ -- Speakeasy Co.,
the leading eCommerce platform for alcohol brands seeking to
navigate the complexities of the digital marketplace, announces the
release of its 2023 eCommerce Report. This comprehensive analysis
was crafted by Speakeasy's expert marketing team, who consistently
publish case studies on the success of their digital marketing
strategies for alcohol clients. The new report offers invaluable
insights into consumer behavior, emerging beverage trends, and the
evolving landscape of digital advertising.
In nearly all verticals except beverage alcohol, the digital
realm reigns supreme. Beverage suppliers have begun to recognize
the transformative potential of Direct-to-Consumer (DTC) eCommerce.
This realization has spurred a surge in investment in digital
advertising, as brands vie for prominence in a saturated
market.
"As consumer preferences and behaviors continue to evolve, we
are committed to equipping our current and prospective brand
partners with insights and strategies needed to thrive in the
ever-changing digital landscape." Said Josh
Jacobs, co-founder and CEO of Speakeasy Co.
Key Highlights from the Report Include:
- Brands investing five-figures annually in digital advertising
achieved an impressive average return on ad spend (ROAS) of 92%.
Brands that upped the ante with six-figure investments boasted an
even more remarkable average ROAS of 254%.
- Whiskey emerges as the undisputed frontrunner in all
alcohol categories purchased online, generating 745% of total
alcohol eCommerce revenue.
- Figures from the report show experimental and limited-time
releases, similar to the Heaven's Door Homesick Blues, drive new
customer acquisition and capture returning purchasers.
The report delves into the evolving landscape of consumer
preferences, revealing the shifting preferences for premium
products and artisanal spirits. Brands will see the culmination of
extensive research and analysis, with actionable strategies to
elevate their online presence and drive meaningful growth.
"With this being our first annual recap report, we're pleased to
showcase the amount of research, knowledge, and dedication that
goes into our day to day work at Speakeasy," said Michael Bowen, co-founder and COO of Speakeasy
Co. "Success in the beverage alcohol space takes a great deal of
collaboration when thinking of new, unique ways to stand out
against competitors."
The 2023 Year in Review eCommerce Report stands as a testament
to Speakeasy Co.'s unwavering dedication to innovation and industry
leadership. With its wealth of data-driven insights and
forward-thinking recommendations, the report is a vital resource
for beverage brands navigating the dynamic landscape of
eCommerce.
For more information and to access the full report, please
visit Speakeasy's website. Brands interested in booking
a meeting with Speakeasy Co. can email
partnershisp@speakeasyco.com.
About Speakeasy Co.:
Speakeasy Co. is a technology company and eCommerce platform for
the Wine & Spirits industry that ships beverage alcohol brands
directly to consumers. The centralized fulfillment model enables
brands to sell directly to consumers from their own respective
online storefronts without disrupting the three-tier system. Brands
are given the opportunity to own their growth and user experience
from beginning to end, in addition to owning their data and
analytics of their target customer.
To book a meeting with our partnerships team, please email
partnerships@speakeasyco.com and check out our Instagram and
LinkedIn.
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SOURCE Speakeasy Co