BOSTON, May 8, 2024
/PRNewswire/ -- HawkPartners, a marketing consulting and strategic
insights firm, announced that Katia
Kreft has joined the firm as a Partner.
Kreft brings 15+ years of consulting experience, helping clients
develop and execute marketing strategies that enable transformation
and growth. Her expertise is in addressing challenges in areas such
as brand positioning & activation, brand architecture &
portfolio strategy, and growth strategy & planning. With her
hiring, she further strengthens the firm's brand and marketing
strategy consulting offerings.
Most recently, Kreft was an Executive Strategy Director at
Landor, where she helped clients such as Abbott, Michael Kors,
Coca-Cola, and Hilton develop strategies designed to enable them to
achieve iconic status. Before that, she was a Senior Director at
Egg Strategy, a global brand and innovation consultancy, partnering
with teams to identify new paths for growth.
"Katia's breadth of experience across industries has made her a
go-to advisor for brands seeking growth," expressed Scott
Berman, co-founder of HawkPartners. "Her strategic perspective and
brand positioning expertise paired with our insights-driven
approach will help our clients succeed in this ever-changing
business environment."
"I'm delighted to be joining this high caliber team-
particularly having seen how uniquely committed they are to client
success," said Kreft. "I look forward to partnering with our
clients to create strategies that help them realize an outsized
advantage- even in the most crowded and complex categories."
About HawkPartners
HawkPartners is a marketing consulting and strategic
insights firm. We partner with leading global brands to solve
complex marketing challenges by connecting the dots between data,
insights, and strategy. Because we work with clients across
industries and verticals, we provide an integrated perspective when
developing insights-driven strategies. Headquartered in
Boston, the firm has offices in
Chicago, New York, Philadelphia, San
Francisco and Washington,
DC.
Contact:
Stephanie Schlesinger
stephanie.schlesinger@hawkpartners.com
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SOURCE HawkPartners