Lactalis Canada Launches Enjoy! – A New Plant-Based Brand for Canadians
13 Mayo 2024 - 12:00PM
Lactalis Canada, the Canadian dairy leader behind iconic brands
like Cracker Barrel, Black Diamond, Balderson, Astro and Lactantia
and a subsidiary of France-based Lactalis Group, today announced
the launch of its new plant-based brand Enjoy! – a nutritious and
delicious, unsweetened, high protein line of plant-based beverages
now in market.
“We are delighted to make a splash with the launch
of Enjoy! which only further complements Lactalis Canada’s
wide-ranging portfolio of now 20 iconic consumer brands and expands
our plant-based offering to Canadian consumers by leveraging our
expertise in this dairy-free category,” said Mark Taylor, President
& CEO, Lactalis Canada.
Featuring six SKUs including Unsweetened Oat,
Unsweetened Oat Vanilla, Unsweetened Almond, Unsweetened Almond
Vanilla, Unsweetened Hazelnut and Unsweetened Hazelnut & Oat,
Enjoy! is plant-based, offering 8 grams of protein derived from
peas per 250 mL, and has a great taste with a creamy texture that
froths nicely.
“As nutritious, high protein, unsweetened
beverages, Enjoy! responds to a growing consumer demand for
plant-based options that taste great and have positive health
impacts including non-GMO and gluten free certification with no
artificial colours, preservatives or flavours,” said Nathalie
Cusson, General Manager of Lactalis Canada’s Fluid Division. “What
sets Enjoy! apart is its uniquely high protein content which
consumers are increasingly desiring in their daily diet.”
In addition, this made-in-Canada product partners
with 1% For The Planet global organization – whose members
contribute at least one percent of annual revenue to environmental
causes, as well as the Sustainable Forestry Initiative (SFI) for
packaging.
With a newly converted 33,150 sq. ft. production
facility in Sudbury, Ontario that is now fully operational as a
dedicated plant-based manufacturing plant, Lactalis Canada looks
forward to continuing to play a vital role in the region through
its economic and social contribution.
Enjoy! products are sold at most major retailers
across Canada. To find out more about Enjoy! products, visit
www.enjoyplantfoods.ca.
About Lactalis Canada Inc. With
over 140 years of brand heritage, Lactalis Canada is the Canadian
dairy leader behind iconic brands Cracker Barrel, Black Diamond,
P'tit Québec, Balderson, Cheestrings Ficello, aMOOza!, Astro,
Khaas, siggi’s, IÖGO, IÖGO nanö, Olympic, Lactantia, Beatrice,
Enjoy!, Marie Morin Canada, Galbani, and Président. With more than
30 operating sites including 20 manufacturing facilities, the
company and its more than 4000 employees are committed to enriching
and nurturing the lives of Canadians through its high-quality
products, contribution to communities and partnership with farmers,
customers, partners and suppliers. Lactalis Canada is part of
Lactalis Group, the world’s leading dairy company, headquartered in
Laval, France. For more information, visit www.lactalis.ca.
Media Contact:Lactalis Canada
Media Relations media@ca.lactalis.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/ee82afa1-c5a2-4b18-abca-c47f029a2902