Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform
14 Mayo 2024 - 5:34AM
Enteractive, the leader in player conversion and reactivation
services, today announced a strategic partnership with Optimove,
the #1 CRM Marketing solution for the iGaming sector. The
partnership means Enteractive’s expertise in outbound calling for
conversion and reactivation of players will complement Optimove's
existing marketing channels suite that includes email, mobile, SMS,
in-app messaging, as well as web and mobile push. Through
Enteractive’s unique services, operators are empowered to boost
player retention as well as identify and help tackle problematic
gambling issues by adding a personal interaction with their players
in a seamless integration with Optimove's holistic Customer-Led
Marketing approach.
Enteractive helps iGaming operators improve player retention,
increase customer lifetime value, enhance overall profitability,
and tackle problematic gambling issues in a personal, first-hand
manner using personalized communication and customer engagement
strategies facilitated by a robust technology platform, from
dialing to deposit confirmation.
For example, an operator can activate Enteractive's outbound
calls channel for two key purposes: 1) to reactivate players who
lapsed as part of their holistic, orchestrated CRM marketing
strategy and 2) to empower the operator to identify players who
display signs of problematic gambling behavior, often triggered by
specific events; plus provide problem players with personal,
hands-on advice to help them manage their gambling habits.
"Sometimes you need a bit of human touch," said Dan De Souza,
Director of iGaming Partnerships at Optimove. "We're thrilled to
kick off this strategic partnership with Enteractive. This
new marketing channel represents a significant addition, offering
operators an impactful avenue to rekindle connections with inactive
players and bolster their efforts in addressing problematic
gambling issues more effectively."
"Addressing player churn is a pivotal marketing challenge within
the iGaming industry, and this partnership marks a significant step
forward in empowering operators to address this challenge
effectively," said Pedram Padidar, Enteractive COO. "Our service
aligns perfectly with the capabilities of Optimove's comprehensive
all-in-one CRM Marketing platform. Combining Enteractive’s
well-established services with Optimove’s advanced CRM marketing
functionalities provides a formidable marketing tool that spares no
resource in reactivating churned players."
About Optimove
Optimove is the first Customer-Led Marketing Platform and the #1
CRM Marketing Solution used by iGaming operators. Its solutions
ensure that marketing always starts with the customer (player)
instead of a campaign or product. Customer-led marketing has been
proven to deliver brands an average increase of 33% in customer
lifetime value. Optimove’s CRM Marketing
Solution provides iGaming and Sports Betting operators with unified
player data, AI-led multichannel orchestration, and statistically
credible incrementality measurement for every promotion, campaign,
and journey.
For more information, go to Optimove.com.
About Enteractive
Enteractive is the industry leader in player conversion and
reactivation, complementing the CRM strategies of operators across
global iGaming markets. Enteractive increases retention and player
loyalty through engagement with players in one-to-one
conversations, driving innovation through custom-made tech,
powered by personal human interaction.
As the pioneers behind the (Re)Activation Cloud™, Enteractive
are experts in building bridges between operators and their
players, prompting the conversion of registered non-funded
accounts, reviving dormant players enjoyment of iGaming
entertainment, and driving revenues for iGaming
brands.
The (Re)Activation dashboard offers partner brands complete
transparency, with real-time reporting for each interaction with
individual players while keeping all data highly secure GDPR and
Responsible Gambling compliant.
For more information, please visit Enteractive.com
Guy Leshno
Optimove
+447716089172
Guy_l@optimove.com