Canadian pet parents can take advantage of
free informational and interactive sessions with pet experts,
grooming for cats and dogs, wellness resources and fun
giveaways
BOLTON,
ON, May 14, 2024 /CNW/ - The IAMS™ brand,
proudly part of the Mars family of brands, is providing pet parents
with access to expert advice, wellness resources and fun giveaways
this summer. As a brand that goes further to help keep pets happy
and healthy for life, IAMS believes routine care including regular
vet visits, proper diet and exercise, and regular grooming, is key
to the overall well-being of cats and dogs. To continue supporting
pet parents, the IAMS For Life Caravan is back, stopping at more
locations across Ontario, and
bringing back some of last year's most impactful services while
adding new ones to help ensure the health needs of pets are
continuously met.
"IAMS goes beyond nutrition and puts health at the heart of
everything it does, which is why we're delighted to expand the IAMS
For Life Caravan this year," says Animesh
Kumar, Marketing Director, Mars
Petcare Canada. "We are not only increasing the number of
locations from six in 2023 to 26 this year, but also introducing
pet experts at all of our weekend stops, which helps our overall
goal of providing more Canadians with valuable resources that will
help them take the best care of their pets."
New this year, the IAMS For Life Caravan will introduce IAMS
PetTalks: dog and cat experts will speak live at weekend festival
events on a wide range of topics related to overall pet behaviour
and wellbeing. Pet parents will get to see PetTalks recorded at the
Caravan and then have a chance to speak directly with the expert
afterwards. Pet experts on the tour include:
- Melissa Millett, Pet
& Unique Tricks Training, at Spring into Summer in Kingston on May
18, and The Bentway in Toronto on June
8
- Tess Morgan, Pet
Separation & Anxiety Specialist, at Storybook Gardens in
London on June 15, and Wienerfest in Woodstock on June
23
- Deena Cooper, Animal
Behaviour Specialist, at Wienerfest in Woodstock on June
22-23
At the end of the tour, all IAMS PetTalks sessions will be
available on Spotify, in episodes that are the perfect length to
listen to while walking your dog.
The IAMS For Life Caravan will be on tour from May 18 to June 24, visiting multiple locations
across Southern Ontario. A
licensed groomer will be available at every stop, providing
complimentary 30-minute grooming sessions complete with ear
cleanings, nail clippings, a brush out, and paw pad shaving for
dogs and cats. Grooming sessions will be available through advance
booking or walk-up requests on a first-come, first-served basis.
Visitors and their pets can also benefit from a dog play area, a
prize wheel, a photo wall and other surprises.
For more information on the tour including locations, hours and
pet expert availability, or to sign up for a complimentary grooming
session visit www.iams.ca/en/iamsforlifecaravan.
About the IAMS™ Brand
The IAMS™ brand is dedicated to helping dogs and cats live
happy, healthy lives and believes high-quality nutrition truly
makes a difference. IAMS is driven to create pet-specific
nutritional solutions that are tailored across every life-stage,
pet size and health need. Through years observing the behaviour of
dogs and cats, combined with research and dietary findings, the
IAMS brand believes that the right diet can help pets support
immunity, maintain muscle, and promote healthy digestion. IAMS
products are made with high-quality ingredients and unique recipes
that give your pet our best nutrition possible. When you choose
IAMS dog or cat food, you're choosing high-quality food that will
help you see visible differences in your furry friend. For more
information, visit IAMS.ca.
ABOUT MARS, INCORPORATED
For more than a century, Mars, Incorporated has been driven by
the belief that the world we want tomorrow starts with how we do
business today. This common purpose unites our 140,000+ Associates.
It is at the center of who we are as a global, family-owned
business, and it fuels how we are transforming, innovating, and
evolving to make a positive impact on the world.
Every year, our diverse and expanding portfolio of quality
confectionery, food, and pet care products and services delight
millions of people and supports millions of pets. With more than
$47 billion in annual sales, we
produce some of the world's best-loved brands including Ben's
Original™, CESAR®, Cocoavia®,
DOVE®, EXTRA®, KIND®,
M&M's®, SNICKERS®, PEDIGREE®,
ROYAL CANIN®, and
WHISKAS®. We are creating a better world for pets
through nutrition, breakthrough programs in diagnostics, wearable
health monitoring, DNA testing, pet welfare and comprehensive
veterinary care with AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and
VCA™.
We know we can only be truly successful if our partners and the
communities in which we operate prosper. The Mars Five Principles –
Quality, Responsibility, Mutuality, Efficiency and Freedom –
inspire our Associates to act every day to help create a better
world tomorrow in which the planet, its people and pets can thrive.
For more information about Mars, please visit www.mars.com. Join us
on Facebook, Twitter, Instagram, LinkedIn and YouTube.
SOURCE Mars Petcare