Broadway Sacramento Teams with True Tickets: Partnership Takes Center Stage in Elevating Digital Ticket Delivery
14 Mayo 2024 - 10:00AM
True Tickets, the secure digital ticket delivery service, is
excited to announce its partnership with Broadway Sacramento,
Northern California’s premier producer and presenter of musical
theatre. This collaboration represents a significant milestone for
both organizations, as they work together to elevate the patron
experience and ensure seamless ticketing operations for Broadway
Sacramento's acclaimed productions.
Founded in 1951, Broadway Sacramento has
established itself as a cornerstone of the region's cultural
landscape, entertaining over 250,000 patrons annually through its
Broadway At Music Circus and Broadway On Tour series. With a
commitment to preserving and expanding American musical theatre as
an art form, Broadway Sacramento also operates a renowned theatre
education program, providing valuable opportunities for students of
all ages to engage with the performing arts.
"Our partnership with True Tickets underscores our
commitment to delivering exceptional theatrical experiences while
ensuring the highest standards of ticketing security," said Scott
Klier, Broadway Sacramento's President and CEO. "As we prepare to
bring iconic productions like 42nd Street, Sunset Boulevard, and
Jersey Boys to our audiences this season, this collaboration allows
us to stay ahead of potential ticketing-related issues,
particularly as we plan for the highly-anticipated return of
Hamilton next January."
True Tickets' innovative platform will provide
Broadway Sacramento with a seamless and secure ticketing solution,
enabling patrons to enjoy a more streamlined and personalized
ticketing experience. By leveraging True Tickets' technology,
Broadway Sacramento aims to enhance patron satisfaction and
maintain control over the distribution and security of tickets,
especially for high-demand shows.
"We are thrilled to partner with Broadway
Sacramento and support their mission of enriching the cultural life
of Northern California through world-class musical theatre
productions," said Ken Lesnik, Head of Business Development at True
Tickets. "True Tickets' proven technology will empower Broadway
Sacramento to deliver a superior patron experience while ensuring
the integrity of their ticketing operations, particularly as they
move into an exciting upcoming season.”
About True TicketsTrue Tickets is
a secure contactless digital ticketing service that puts venues and
event organizers in control of their tickets and in communication
with their true audience. True Tickets’ business-to-business
solution easily integrates with Tessitura, the unified enterprise
system for arts and cultural institutions, empowering performing
arts centers, theatres, ballets, orchestras, and more to leverage
the power of digital-native tickets to ensure extraordinary live
experiences for their guests. With True Tickets, these institutions
can set rules and track ticket custody, limit the excesses of the
secondary market, and restore direct relationships between their
audiences and the live events they love. For additional
information, please visit True-Tickets.com or follow True Tickets
on Twitter or LinkedIn.
About Broadway SacramentoBroadway
Sacramento, Sacramento’s oldest professional performing arts
organization and California’s largest nonprofit musical theatre
company, is dedicated to the preservation and expansion of American
musical theatre as an art form. Broadway Sacramento produces
musicals for the Broadway At Music Circus series (established in
1951), presents touring Broadway musicals for the Broadway On Tour
series (established in 1989), and offers a variety of arts
education and community engagement programs. Each year
approximately 250,000 people benefit from Broadway Sacramento’s
theatrical productions and education programs. For more
information, please visit BroadwaySacramento.com.
Media inquiries:
True Tickets
Crystal Henderson
crystal@thepresshouse.com
Broadway Sacramento
Matt Hessburg
mhessburg@broadwaysacramento.com