Intergamma and Hanshow Forge Strategic Alliance: Pioneering Digital Retail Solutions in Benelux's DIY Market
15 Mayo 2024 - 3:00AM
Business Wire
Hanshow, a global leader in digital retail solutions, has
announced its exclusive partnership with Intergamma, the market
leader in the Benelux DIY sector, initiating the official
installation of Hanshow's Electronic Shelf Labels (ESLs) in
November 2023. This collaboration aims to deliver a unique and
seamless shopping experience for customers across all channels.
This collaboration signals an exciting development in the retail
industry as it expands Hanshow's presence in the non-food retail
sector with Intergamma operating under the prominent Gamma and
Karwei brands, with nearly 400 stores in the Netherlands and
Belgium. As of February 2024, installation progress includes the
successful completion of ESL deployments in all 128 Karwei stores,
with installations for Gamma outlets actively ongoing.
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Hanshow ESLs at Intergamma. (Photo:
Business Wire)
Joining forces with Hanshow and utilizing the cutting-edge
electronic shelf label (ESL) solution, Intergamma will further
streamline in-store operations and enhance the customer journey in
its stores for certain categories. As the largest DIY online
platform in the Benelux region, Intergamma is committed to breaking
boundaries and offering seamless shopping from online search to
in-store purchases. Hanshow's ESL solution provides real-time
synchronization of product information and pricing across all
channels, reducing pricing discrepancies and improving the overall
in-store experience.
This partnership marks a significant milestone for both
companies. Through this alliance, Intergamma will leverage
Hanshow's ESL technology to provide customers with an enhanced
smart shopping experience for selected categories.
The key advantages of Hanshow's ESL solutions include:
- Innovation in ESL: Hanshow is at the forefront of ESL
technology, offering holistic ESL solutions specifically for the
DIY industry.
- Technology Leadership: Hanshow's new generation HiLPC
protocol offers retailers top-tier ESL management, rapid response
times, reliable service, and precise cross-channel pricing to
enhance O2O capabilities.
- Industry Expertise: Leveraging extensive experience in
the DIY sector, Hanshow aids Intergamma in advancing its digital
transformation efforts.
Intergamma's values of fostering a sustainable future is also
aligned with the introduction of Hanshow's eco-friendly operational
model.
Jurre Mulder, Chief Digital & Technology Officer at
Intergamma said, “We are happy to announce our partnership with
renowned supplier digital store solutions Hanshow. Through this
collaboration, Intergamma demonstrates its dedication to
incorporating cutting-edge technology and improving the shopping
experience for its devoted customers. In the next 9 months we will
roll out ESL in our stores for the paint and electrical tools
departments. We're excited to raise the bar for retail innovation
together.”
“This collaboration with Intergamma is an important milestone in
our journey to expand into the DIY retail field,” said Liangyan Li,
SVP, Head of Global Sales, Hanshow. “This partnership is a great
starting point, and in the future, Intergamma and Hanshow will
continue to collaborate deeply, accelerating innovation and
integration, and jointly promoting the digitization and sustainable
development of the DIY retail industry.”
About Intergamma
Intergamma B.V. is the market leader in the do-it-yourself
market in the Benelux with its retail formulas GAMMA Netherlands,
GAMMA Belgium and KARWEI. With a strong store network and
cross-channel strategy, Intergamma inspires and helps its customers
to turn their house and garden into a comfortable and sustainable
home. Learn more: www.intergamma.nl
About Hanshow
Hanshow is a global leader in developing and manufacturing
electronic shelf labels and digital store solutions. The company
offers customers a series of customized IoT touchpoints and digital
store solutions that deliver customer-centric insights. Hanshow's
solutions have provided services to a vast number of stores in over
50 countries and regions, helping them streamline operations,
optimize pricing strategies, and offer consumers a more
personalized experience. Learn more: www.hanshow.com
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