FUJIFILM North America Corporation, Electronic Imaging Division,
today announces the launch of its FUJIFILM X-T50 mirrorless digital
camera (X-T50), designed with the similar manual controls and
classic camera styling of FUJIFILM X100VI and other X100 Series
fixed-lens cameras, but with the flexibility of interchangeable
lenses for those who seek added versatility in their everyday carry
camera. Also introduced today is FUJINON XF16-50mmF2.8-4.8 R LM WR
lens (XF16-50mm) featuring a versatile focal length range, making
it suitable for a broad range of applications, from wide-angle
landscape and architectural photography to portrait photography.
With their lightweight designs and compact form factors, these new
X Series innovations are designed for active image makers.
“Passionate creatives are ready to grab their gear
and create content at any given moment,” said Victor Ha, vice
president, Electronic Imaging Division and Optical Devices
Division, FUJIFILM North America Corporation. “X-T50 and XF16-50mm
are made to be everyday-carry items; lightweight, comfortable tools
that can be thrown in a bag for folks that are on the move. X-T50
is a great example of how we are keeping creativity top of mind for
our users. From the dedicated Film Simulation dial to AI-based
subject detection autofocus, X-T50 is more than ready the moment
inspiration of any kind strikes.”
X-T50 Mirrorless Digital Camera
Dedicated Film Simulation Mode Dial
- For
the first time on any X Series camera, X-T50 features a dedicated
Film Simulation dial for fast, easy access to a wide variety of
Fujifilm Film Simulations. There are a total of 20 Film Simulation
modes available for X-T50 including the recently introduced REALA
ACE mode, which combines true-to-life color reproduction and crisp
tonal gradations. The new Film Simulation dial is incorporated on
the top plate, allowing users to intuitively switch between the
included Film Simulation modes with ease.
40.2 Megapixel X-Trans CMOS 5 HR
Sensor
-
X-T50’s compact and lightweight body weighs approximately 438 grams
(15.45 ounces)[1], and features the X Series’ popular
back-illuminated 40.2 megapixel X-Trans™ CMOS 5 HR sensor and the
high-speed image processing engine X-Processor 5. The latest image
processing algorithm in the fifth generation X Series cameras
delivers high resolution while maintaining a high signal-to-noise
ratio. X-T50 is compatible with all X Series lenses, and the
sensor’s high pixel count of approximately 40.2 megapixels is
maximized by the digital teleconverter function[2], allowing images
to be magnified by either 1.4x or 2x. X-T50’s pixel structure
allows light to be captured efficiently; with ISO 125, the
electronic shutter can be set to a shutter speed of up to 1/180000
second, achieving highly precise control of exposure time.
In-body Image Stabilization (IBIS)
and Auto mode
-
X-T50 is equipped with a 5-axis IBIS function with a maximum of 7.0
stops[3]. While maintaining the mobility that has been a key
feature of previous X Series models, X-T50 enables comfortable,
hand-held image making, even in low light. Equipped with an
AI-based subject detection autofocus (AF) developed using deep
learning technology, X-T50 can detect animals, birds, cars,
motorcycles, bicycles, airplanes, trains, insects, and drones[4].
When in Auto mode, X-T50 detects the subject and tracks it while
keeping it in focus, making it easy to create high-quality still
images and movies.
6.2K/30P and 4K/60P video
capabilities
-
For video creators, 6.2K/30P recording is available. Tracking AF
functionality is also available for high-quality video
recording.
-
X-T50’s extensive 13+ stop dynamic range on F-Log2 is perfect for
color grading
Sophisticated product design
-
X-T50 features a 1.84 million-dot, tiltable rear LCD monitor inside
a new, rounded body and grip, designed to fit comfortably in the
hand while maintaining a compact size.
- A
pop-up flash integrated into the viewfinder is mounted on the top
plate, automatically controlling the amount of light needed for
dark scenes and backlit portraits.
Native Frame.io Camera to Cloud
Connectivity
X-T50 offers an accessory-free, native Camera to
Cloud integration for Adobe’s Frame.io, which allows users to
wirelessly connect any X-T50 to an active internet connection,
authenticate it to Frame.io, and automatically upload photos and
videos just moments after they are created. This can drastically
reduce the amount of time needed to reach the end of any
post-production workflow. X-T50 is the latest X Series camera to
integrate Frame.io’s Camera to Cloud technology, joining FUJIFILM
X-H2, FUJIFILM X-H2S, FUJIFILM X-T5, FUJIFILM X-S20, and FUJIFILM
X100VI mirrorless digital cameras in offering the capability.
FUJINON XF16-50mmF2.8-4.8 R LM WR Lens
XF16-50mm is a standard zoom lens that covers a
focal length range from wide-angle 16mm (equivalent to 24mm in 35mm
format) to medium telephoto 50mm (equivalent to 76mm in 35mm
format). It offers high-speed and high precision autofocus, with
magnification of 0.3x at the telephoto end (equivalent to
magnification of 0.45x in 35mm format), allowing the user to get as
close as approximately 4cm (1.4 inches) in minimum focusing
distance throughout the zoom range and as close as 15cm
(approximately 6 inches) from the front of the lens to the
subject.
XF16-50mm features a weather resistant structure
(weather sealing applied to 13 areas of the lens barrel) and is
temperature resistant down to -10 degrees Celsius (14 degrees
Fahrenheit), allowing for versatile use in a wide range of
scenes.
Adopting a lens configuration of 9 groups and 11
elements, including 3 aspherical lenses and 3 extra-low dispersion
(ED) lenses, XF16-50mm suppresses chromatic aberration and
maintains high-resolution performance throughout the zoom range. In
addition to its high-resolution performance, XF16-50mm also has a
close-up capability equivalent to roughly half that of
macrophotography in 35mm format, making it effective for
photographing food, crafts, plants, and various everyday
scenes.
Product Features
Lightweight Design
- By
optimizing the placement of the lens, XF16-50mm has a weight of
approximately 240 grams (8.5 ounces), making it the lightest zoom
lens in the XF lens lineup to date.
- The
constant-length design, in which the lens does not extend during
zooming, provides a truly comfortable zoom operation for
users.
Fast and accurate Autofocus
-
XF16-50mm uses the inner focus method, which drives a compact and
lightweight group of focus lenses with a linear motor. In addition,
the high-speed and high precision autofocus system, achieved
through the miniaturization of the focus lens group, creates
accurate AF within approximately 0.015 seconds[5].
Pricing and Availability for FUJIFILM X-T50 and FUJINON
XF16-50mm
FUJIFILM X-T50 digital camera will be available in
Black, Charcoal Silver, and Silver with expected availability in
June 2024 at a Manufacturer’s Suggested Retail Price of $1,399.95
USD ($1889.99 CAD). Additionally, Fujifilm plans to introduce a kit
featuring X-T50 and FUJINON XC15-45mmF3.5-5.6 OIS PZ lens, at a
Manufacturer’s Suggested Retail Price of $1,499.95 USD ($1,999.99
CAD).
FUJINON XF16-50mmF2.8-4.8 R LM WR lens is also expected to be
available in June 2024, at a Manufacturer’s Suggested Retail Price
of $699.95 USD ($949.99 CAD).
Alongside the release of the FUJINON
XF16-50mmF2.8-4.8 R LM WR lens, Fujifilm plans to introduce kits
featuring this lens with its FUJIFILM X-T50, FUJIFILM X-T5, and
FUJIFILM X-S20 mirrorless digital cameras, each of which feature
in-body image stabilization designed to maximize the lens's
performance. Manufacturers Suggested Retail Price of the X-T50 kit
variations will be as follows:
-
FUJIFILM X-T50 with XF16-50mmF2.8-4.8 R LM WR Lens Kit: MSRP
$1,799.95 USD ($2,429.99 CAD)
-
FUJIFILM X-T5 with XF16-50mmF2.8-4.8 R LM WR Lens Kit: MSRP
$2,099.95 USD ($2,839.99 CAD)
-
FUJIFILM X-S20 with XF16-50mmF2.8-4.8 R LM WR Lens Kit: MSRP
$1,699.95 USD ($2,299.99 CAD)
For more information, please visit
https://fujifilm-x.com/en-us/products/cameras/x-t50 and
https://fujifilm-x.com/en-us/products/lenses/xf16-50mmf28-48-r-lm-wr/.
About Fujifilm
FUJIFILM North America Corporation, a marketing
subsidiary of FUJIFILM Holdings America Corporation, consists of
five operating divisions. The Imaging Division provides consumer
and commercial photographic products and services, including
photographic paper; digital printing equipment, along with service
and support; personalized photo products; film; one-time-use
cameras; and the popular INSTAX® line of instant cameras and
accessories. The Electronic Imaging Division markets consumer
digital cameras, lenses, and content creation solutions, and the
Graphic Communication Division supplies products and services to
the graphic printing industry. The Optical Devices Division
provides optical lenses for the broadcast, cinematography, closed
circuit television, videography, and industrial markets, and also
markets binoculars and other optical imaging solutions. The
Industrial and Corporate New Business Development Division delivers
new products derived from Fujifilm’s technologies.
For more information, please visit
https://www.fujifilm.com/us/en/about/region, go to
www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to
www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on
Facebook.
FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages
its depth of knowledge and proprietary core technologies to deliver
innovative products and services across the globe through the four
key business segments of healthcare, electronics, business
innovation, and imaging with over 70,000 employees. Guided and
united by our Group Purpose of “giving our world more smiles,” we
address social challenges and create a positive impact on society
through our products, services, and business operations. Under its
medium-term management plan, VISION2030, which ends in FY2030, we
aspire to continue our evolution into a company that creates value
and smiles for various stakeholders as a collection of global
leading businesses and achieve a global revenue of 4 trillion yen
(29 billion USD at an exchange rate of 140 JPY/USD). For more
information, please visit: www.fujifilmholdings.com.
For further details about our commitment to
sustainability and Fujifilm’s Sustainable Value Plan 2030, click
here.
FUJIFILM, VALUE FROM INNOVATION, FUJINON, X-TRANS,
REALA ACE, and INSTAX are trademarks of FUJIFILM Corporation and
its affiliates.
© 2024 FUJIFILM North America Corporation and
its affiliates. All rights reserved.
[1] Including battery and memory card.
[2] Depending on the shooting mode, the digital
teleconverter may not be deactivated or selected.[3] Based upon
CIPA standard in pitch / yaw directions, and when coupled with
FUJINON XF35mmF1.4 R lens.[4] Set the subject detection setting to
"Bird" to detect insects or "Aircraft" to detect drones.[5]
Autofocus speed on the wide-angle end, using an internal
measurement method compliant with the CIPA Guidelines, when mounted
on the FUJIFILM X-T4 mirrorless digital camera and with Phase
Detection AF and High Performance mode activated..
Daniel Carpenter
FUJIFILM Holdings America Corporation
9145292417
daniel.carpenter@fujifilm.com