Minneapolis Agency Preston Spire Designs Website Destigmatizing Mental Health, Adding to Roster of Work Centered on Mental Wellness
16 Mayo 2024 - 10:51AM
Business Wire
Preston Spire’s recent work with Make It OK
adds to mental health-focused work for Change the Ref and the
Minnesota Alliance on Problem Gambling
Preston Spire, Minneapolis’ independently-owned “Good Wins”
agency, is amplifying Mental Health Awareness Month through its
recent work with Make It OK, a community campaign powered by
HealthPartners that aims to put an end to the stigma around mental
health. Preston Spire has worked with Make It OK for over 10 years,
most recently redesigning its website to reach a broader, more
diverse audience and provide mental health advocates with more
resources to help their communities.
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Make It OK is a community campaign
powered by HealthPartners that aims to put an end to the stigma
around mental health. (Photo: Business Wire)
“Our ongoing work with Make It OK is centered on a mission to
break the stigma our society has toward mental illness, shedding
light on more stories and experiences in an effort to normalize
these conversations,” says Chris Preston, Partner and Chief
Creative Officer at Preston Spire. “Everyone has a different
journey with mental health, so it was crucial that the new site be
accessible for anyone seeking support.”
The agency’s objectives with the Make It OK web redesign were to
build a more inclusive platform, provide more information and
context on different mental health conditions and spotlight
personal stories to inspire people to share their own experiences
and encourage open conversations around mental health.
A Spotlight on Mental Health
In addition to its work with Make It OK, Preston Spire has
created groundbreaking work centered around mental health with a
gripping PSA centered on gambling addiction for Minnesota Alliance
on Problem Gambling, and provocative public service campaign for
Change the Ref, an anti-gun violence advocacy organization.
“We’re incredibly proud of the work we’ve produced around mental
health, and we also strive to create a workplace at Preston Spire
that prioritizes our own employees’ mental wellbeing,” says
Jennifer Spire, Partner and CEO of Preston Spire. “We hope that
through our work, we can encourage more people to be open about
their own mental health because we strongly believe no one should
ever have to suffer alone.”
About Preston Spire
Preston Spire is a creativity agency known for delivering Good
Wins for its clients by supercharging the good so brands can
positively grow. Good Wins is a lightning rod for growth-minded
CMOs and marketing leaders. Preston Spire has been recognized as a
Top 25 Independent Agency on the Effie Effectiveness Index, and as
a 2024 Ad Age “Best Places to Work” winner.
To learn more about Preston Spire, visit prestonspire.com and
follow on LinkedIn, Instagram and Facebook.
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