The brand, backed by investors Ayesha Curry, Gabrielle
Union and J Balvin, is at the forefront of the organic
movement
OAKLAND, Calif., May 16, 2024 /PRNewswire/ -- Back to the Roots,
America's leading organic gardening brand, is now the #1 selling
garden seed and #1 selling soil on Amazon. This achievement
highlights the growing consumer trend towards sustainable and
organic gardening practices that Back to the Roots has been
championing for over a decade.
Co-Founder & co-CEO Nikhil
Arora stated, "This milestone is a major statement for where
the Lawn & Garden category is going — Back to the Roots is not
just the #1 organic soil and #1 organic seed on Amazon, but the #1
soil and seed overall. In a $48B
category defined for decades by conventional and synthetic
gardening practices, it's a big statement for the organic
movement."
The success on Amazon is backed by a wide assortment of organic
seeds and nutrient-rich soils, appealing to both novice gardeners
and seasoned green thumbs. Back to the Roots has consistently
advocated for the importance of understanding where our food comes
from and empowering individuals to grow their own.
"As we continue to innovate and expand our product lines, our
focus remains on creating accessible gardening products that are
great for plants and the planet — but they have to grow great
plants first and foremost. We want everyone to have the opportunity
to experience the joy and satisfaction of growing their own food at
home," said Alejandro Velez, co-CEO
& co-Founder.
This recognition on Amazon is not only a testament to the
quality of Back to the Roots' products but also the company's
longstanding mission to reconnect families with food and inspire
them to ask where their food comes from.
About Back to the Roots:
Back to the Roots is an organic gardening company that has evolved
from an urban mushroom farm in Oakland,
CA to a thriving national brand and leading organic
gardening company in the country. With a mission to reconnect
everyone back to where food comes from, co-founders Nikhil Arora and Alejandro Velez are transforming the
gardening industry by making it easy for anyone, anywhere to grow
their own food. Their award-winning line of organic gardening kits,
seeds, soils, plant food, and raised beds is currently distributed
in over 10,000 retail locations nationwide, including The Home
Depot, Lowes, Target, Walmart,, Whole
Foods, Tractor Supply, Menards, Amazon, Kohl's, Cost Plus, and
Costco. Alejandro & Nikhil have also been featured as
Forbes 30 Under 30, Inc 30 Under 30, EY Entrepreneurs of the
Year NorCal, President Obama's Champions of Change, and CNN
10 Next Gen Entrepreneurs to Watch.
Please visit www.backtotheroots.com for more
information.
MEDIA CONTACT:
Whitney
Wolder
The Rose Group
whitney@therosegrp.com
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SOURCE Back to the Roots