CRN Recognizes Sharp’s Betsy Larson and Jennifer Cheh on the 2024 Women of the Channel List
17 Mayo 2024 - 10:00AM
Business Wire
Larson also recognized on the 2024 Women of the
Channel Power 100 List
Sharp Imaging and Information Company of America (SIICA), a
division of Sharp Electronics Corporation (SEC), announced today
that CRN®, a brand of The Channel Company, has named Betsy
Larson, Senior Vice President of Sales for the professional AV (Pro
AV) display division, and Jennifer Cheh, Senior Vice President of
Display Marketing and Product Management, to the Women of the
Channel list for 2024. Larson was also named to the 2024 Women of
the Channel Power 100 list, an elite subset of prominent leaders
selected from the CRN® 2024 Women of the Channel list.
Every year, CRN highlights women from vendor, distributor, and
solution provider organizations whose vision and leadership have a
beneficial influence on the technology industry. The CRN 2024 Women
of the Channel honorees are creative, strategic leaders who show
ongoing commitment to using their skills to innovate and drive
success for their partners and customers.
With this recognition, CRN honors these women leaders for their
unwavering dedication and commitment to furthering channel
excellence.
Betsy Larson is responsible for the Pro AV channel and end user
sales teams in North America and Latin America as well as the
brand's Cinema, direct view LED and solutions teams. With 29 years
of experience in the channel, Larson has a proven track record of
success in her various roles at Sharp. In her previous position as
Vice President of Channel Sales, Larson implemented significant
improvements and innovations to Sharp's partner programs. These
enhancements included the creation of additional margin incentives,
the implementation of vertical-selling tools, and the optimization
of resources for resellers. Throughout her career, Larson has been
dedicated to meeting customer needs through Sharp's comprehensive
global vertical solutions. Additionally, Larson has led the
seamless integration of two high-performing sales teams over the
past year. Through strategic collaboration and the incorporation of
best practices, Larson successfully united these teams to provide
unparalleled support to our channel partners.
Jennifer Cheh has more than 25 years of experience in the
technology business developing successful marketing strategies,
guiding marketing & sales operations and increasing customer
demand. In her role at Sharp, Cheh provides leadership to the
display and product management team in business-to-business (B2B)
marketing, and develops strategies, programs and initiatives to
support dealers. She also helps grow the company's dealer
relationships, helping them find display solutions that will
enhance their businesses. In the past year, Cheh has enhanced
programs and incentives to drive Sharp and NEC display sales across
the partner network including the ProAV channel, MFP dealers, and
distribution. In addition, she successfully launched new Sharp
branded display products co-developed by both Sharp and NEC under
the joint venture. Cheh also maintained investments into channel
programs and strategic initiatives to deliver growth despite
continued uncertainty in the market.
“It is a great privilege to honor the remarkable achievements of
these women leaders in the IT channel,” said Jennifer Follett, VP,
U.S. Content and Executive Editor, CRN at The Channel Company.
“Each woman on the list has demonstrated a deep commitment to
innovation and leadership that advances their organizations and
drives transformation and success across the IT channel.”
“We are very proud of the accomplishments and contributions both
Betsy and Jennifer have made to our organization and to the dealer
channel over the past year and throughout their careers,” said Mike
Marusic, President and CEO of Sharp Imaging and Information Company
of America. “We applaud them for their well-deserved recognition by
CRN and The Channel Company and look forward to their continued
success at Sharp and in the industry.”
The 2024 Women of the Channel list will be featured in the June
issue of CRN Magazine, with online coverage starting May 13 at
www.CRN.com/WOTC.
About Sharp Imaging and Information Company of
America
Sharp Imaging and Information Company of America (SIICA) is a
division of Sharp Electronics Corporation, the U.S. subsidiary of
Japan's Sharp Corporation, a global technology company which has
been named to Fortune magazine's World's Most Admired Company List.
Sharp strives to help businesses achieve Simply Smarter work by
helping companies manage workflow efficiently, create immersive and
engaging environments, and increase productivity. SIICA offers a
full suite of secure printer and copier solutions, professional and
commercial visual displays and projectors, software management and
productivity software and markets durable Dynabook laptops. As a
total solutions provider, Sharp has a reputation for innovation,
quality, reliability, and industry-leading customer support
expertise.
For more information on Sharp's business products, visit our
website at www.sharpnecdisplays.us. Become a fan of Sharp business
products on Facebook, follow us on LinkedIn, X/Twitter and
Instagram and watch us on YouTube.
About The Channel Company
The Channel Company enables breakthrough IT channel performance
with our dominant media, engaging events, expert consulting and
education, and innovative marketing services and platforms. As the
channel catalyst, we connect and empower technology suppliers,
solution providers, and end-users. Backed by over 40 years of
unequaled channel experience, we draw from our deep knowledge to
envision innovative solutions for ever-evolving challenges in the
technology marketplace. www.thechannelcompany.com
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© 2024. CRN is a registered trademark of The Channel Company,
Inc. All rights reserved.
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