QINGDAO, China, May 20, 2024 /PRNewswire/ -- Global home
appliance corporation Hisense is teaming-up former Spanish
international and legendary Madrid
goalkeeper Iker Casillas with
another World Cup winning captain Manuel
Neuer for the Hisense 'BEYOND GLORY' UEFA EURO 2024™
campaign.
Renowned for his ability to produce spectacular saves,
Iker Casillas is considered one of
the greatest goalkeepers of all time. In joining Manuel as a
Hisense Global Brand Ambassador, he will be adding support to the
Hisense 'BEYOND GLORY' campaign and its iconic product line-up,
celebrating the ultimate footballing achievement of winning EURO
honors.
"I am delighted to partner with Hisense and join the 'BEYOND
GLORY' campaign which puts the spotlight on celebrating the world's
best goalkeepers," explained Iker
Casillas. "A goalkeeper's winning reputation is based on
their reliability. I am pleased to be invited by Hisense as a
Global Ambassador, representing a company relied on by its
customers for creating innovative technology that improves their
lives."
With host nation Germany
buzzing during the competition, Hisense as an official partner of
UEFA EURO 2024™ is joining the excitement with a 'Hisense BEYOND
GLORY Tour', showcasing its innovative display technology
delivering the perfect TV game-watching experiences, and latest
smart-life home appliances.
Fans visiting the roadshow, which tours five host cities, have
the chance to test their goalkeeping skills against a series of
shooting challenges, whilst also exploring a showcase of Hisense's
cutting-edge TV products and home appliances.
In his role as a Global Ambassador, Iker will be joining the
footballing fun with personal appearances to meet fans at the
Frankfurt stop of the 'Hisense BEYOND GLORY Tour' during the
tournament.
The Hisense 'BEYOND GLORY' campaign highlights the company's
unwavering commitment to pioneering technology with unparallelled
quality in the pursuit of a better life. The campaign marks the
third consecutive UEFA European Championship™ that Hisense has
partnered the event which provides a tremendous opportunity to
continue to connect the Hisense brand with consumers around the
world.
About Hisense
Hisense is a leading global home appliance and consumer
electronics brand. Hisense's business covers multimedia products
(with a focus on Smart TVs), home appliances, and IT intelligent
information. Hisense Retains No. 2 Ranking Globally for TV Shipment
in 2023. Hisense has grown rapidly, and now operates in more than
160 countries.
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