LOS
ANGELES, May 20, 2024 /PRNewswire/ -- Tourism
Malaysia has announced the
appointment of Trove Tourism Development Advisors as its Public
Relations Agency for the US and Canada.
With the goal of enhancing Malaysia's awareness in the North American
market and fostering tourism arrivals from this region, Trove will
spearhead creative campaign ideation, consumer and trade media
relations, influencer partnerships, digital marketing, event
collaborations, and crisis communications.
Mr. Akbal Setia, Vice
President, Americas at Tourism Malaysia, said, "We are thrilled
to collaborate with Trove on this initiative. Their proven track
record and innovative, digital-savvy approach align perfectly with
our goals to showcase Malaysia's
unique offerings to the North American audience."
Mr. Danny Cohanpour, CEO of
Trove, said "We are excited to partner with Tourism Malaysia to
drive awareness among US and Canadian travelers. Malaysia is such an amazing destination for
all types of travelers, from nature enthusiasts to adventure
seekers, gastronomes, wellness enthusiasts, and more."
Leveraging Trove's expertise in tourism marketing and media,
this alliance will focus on expanding awareness and engagement,
enhancing media partnerships, and introducing innovative influencer
partnerships to attract more visitors to Malaysia. The strategic partnership between
Tourism Malaysia and Trove Tourism Development Advisors will
facilitate the implementation of strategic direction to Tourism
Malaysia towards Visit Malaysia Year 2026 under the theme
Malaysia: A Culturally Rich and
Sustainable Destination.
About Tourism Malaysia:
Tourism Malaysia, also known as the Malaysia Tourism
Promotion Board, operates under the Ministry of Tourism, Arts &
Culture Malaysia. Dedicated to promoting Malaysia as a preferred tourism destination,
Tourism Malaysia plays a vital role in the international tourism
landscape. The upcoming Visit Malaysia Year in 2026 will highlight
the sustainability of the nation's tourism industry, in alignment
with the United Nations Sustainable Development Goals (UNSDG).
For more information, visit Tourism Malaysia's website:
www.malaysia.travel and social media accounts on Facebook,
Instagram, Twitter, YouTube, and TikTok.
About Trove:
Trove Tourism Development Advisors
("Trove") is a leading tourism strategy and marketing agency
headquartered in New York and
London. With a focus on developing
tourism awareness and arrivals from key source markets, Trove's
Marketing and Media Team brings extensive experience in
collaborating with tourism boards worldwide.
For more information, visit Trove's website:
www.trovetourism.com
For inquiries, please contact:
Louise O'Brien
Trove Tourism Development Advisors
Email: 377736@email4pr.com
Tel: (917) 836-1794
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SOURCE Trove Tourism Development Advisors