Branch raises the bar with the first
HIPAA-eligible mobile attribution solution to help healthcare
organizations meet privacy and security goals
PALO
ALTO, Calif., May 21, 2024
/PRNewswire/ -- Branch, the industry's leading linking and
measurement partner for growth-focused teams, today announces the
release of Branch Advanced Compliance, a premium solution that
provides enhanced security, privacy and data measures for customers
in heavily regulated industries like healthcare. For over a decade,
Branch has pioneered the development of privacy-first products and
services that respect and protect end-user data. In alignment
with evolving guidance from the U.S. Department of Health and Human
Services, Branch Advanced Compliance offers enhanced security and
privacy measures to help customers satisfy their HIPAA
obligations.
"To remain competitive in today's market, healthcare
companies need to invest in innovative technology that drives
consistent patient experiences while still safeguarding data and
alleviating privacy concerns," shared Irina Bukatik, VP of
products, Branch. "Advanced Compliance is a leap forward for
healthcare organizations that want to prioritize mobile app growth
and user engagement while confidently navigating regulation
requirements and meeting HIPAA compliance goals."
The use of mobile devices and applications in the healthcare
industry is steadily increasing as patients expect their healthcare
information to be more accessible. However, a majority of surveyed
patients (75%) are still concerned about protecting the privacy of
their data.
The ability to provide patients with access to data while
maintaining compliance is top of mind for healthcare
executives and C-suite leaders. Eighty-seven percent identified
shifting government regulations as a disruption to their business,
and 70% reported that patient demands directly impact their firms'
long-term strategies. Meanwhile, over half (54%) of surveyed
healthcare leaders recognized that having the right partner
can help them navigate these complex industry changes.
With Advanced Compliance, Branch benefits leading healthcare
enterprises by:
- Offering enhanced data privacy features to meet the
highest standards of security and compliance for secure handling of
Protected Health Information (PHI).
- Driving and measuring user engagement with reliable
links that ensure proper and safe attribution within a protected
data architecture.
- Minimizing cost to serve with streamlined mobile
experiences that reduce the need for support tickets and
high-volume customer service calls, thereby decreasing operational
expenses.
- Formalizing commitment by signing a Business
Associate Agreement (BAA), where Branch agrees to process certain
limited individually identifying health information on behalf of a
Covered Entity in compliance with HIPAA rules.
"At Branch, we measure success by our impact on our
customers' ability to grow their businesses," said Paula Mantle, VP of marketing, Branch. "Being
the first mobile attribution provider to offer a HIPAA-eligible
solution is a testament to the industry-leading partnership and
solutions Branch provides that empower our customers to create
secure and seamless experiences for their users."
Branch's Advanced Compliance solution is available
to enterprise contract customers seeking to comply with HIPAA
regulations. To learn more about how Branch and Advanced Compliance
can help drive digital user acquisition and make a measurable
impact on your business, visit our website and read more on
our blog.
About Branch
Branch is the linking and
measurement partner for growth-focused teams, trusted to maximize
the value of their evolving digital strategies. World-class brands
like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora
rely on Branch to acquire users, retain customers and drive more
conversions.
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SOURCE Branch Metrics