AdRoll and Improvado Partner to Empower Marketers with Streamlined Cross-Channel Attribution
22 Mayo 2024 - 8:00AM
AdRoll, in partnership with Improvado, today announced the launch
of an enhanced version of AdRoll’s Cross-Channel Performance
Dashboard, now named Cross-Channel Attribution. This dashboard
enables marketers to centralize metrics seamlessly, streamline
campaign analysis and make data-driven decisions.
With the introduction of Cross-Channel Attribution, AdRoll
customers gain access to a more comprehensive view of their
advertising efforts, allowing them to make better budgeting
decisions through one unified screen. This enhanced version
consolidates attributed urchin tracking module (UTM) data alongside
conversion and revenue metrics from various sources such as
ecommerce stores, customer relationship management platforms
(CRMs), Google Analytics and raw (non-attributed) campaign metrics
from integrated ads, email and SMS channels.
“Performance marketers understand the critical importance of
allocating budget wisely to achieve desired returns,” said Lizzie
Chapman, vice president of technology partnerships and channels at
AdRoll. “With Cross-Channel Attribution, AdRoll customers gain the
insights needed to make better budgeting decisions, without the
hassle of logging into multiple platforms, ensuring every dollar
spent generates maximum return on investment.”
Key benefits of Cross-Channel Attribution
include:
- Un-siloed Marketing Stack. Save time and
frustration by centralizing consolidated metrics from various
platforms.
- Full Performance Picture. Identify channels
and campaigns that deliver and assist conversions, providing
insights into consumer journey paths.
- Better Budgeting Decisions. View holistic sets
of performance data to inform optimal budget allocation and
maximize return on investment.
“The Improvado and AdRoll partnership helps brands and agencies,
regardless of their size, access automated marketing reporting,
attribution and insights to save time and make data-driven
decisions,” said Daniel Kravtsov, co-founder and CEO of Improvado.
“By integrating more than 10 marketing platforms and tools,
AdRoll’s Cross-Channel Attribution simplifies the process of
aggregating and analyzing data, allowing businesses to gain a
holistic view of their marketing performance. Powered by
Improvado’s marketing intelligence and analytics platform, AdRoll
customers can access enterprise-grade premium analytics in a
user-friendly interface. This collaboration goes beyond
streamlining data workflows. It empowers users with the agility to
adapt to market changes swiftly, enhancing their competitive
edge.”
For more information about Cross-Channel Attribution and
AdRoll’s partnership with Improvado, please visit
adroll.com/features/cross-channel-attribution.
About AdRollAdRoll is a marketing and
advertising platform that helps B2C businesses run, measure and
optimize multi-channel, full-funnel campaigns. Powered by
industry-leading AI and automation, the AdRoll platform’s machine
learning analyzes both real-time and historical data to drive
traffic and sales. AdRoll helps customers generate more than $246
billion in sales annually and has been used by over 140,000
businesses since 2006. AdRoll is a division of NextRoll, Inc.
About ImprovadoImprovado is an AI-powered
marketing intelligence and analytics platform designed for
marketing and analytics teams to unlock the power of data to drive
impactful business decisions. Improvado provides comprehensive
analytics solutions for medium to large-scale enterprises and
agencies. Its platform integrates, simplifies, governs and
attributes complex data across diverse data sources, offering a
unified, clear view of marketing ROI and performance.
Media ContactKatie JewettPublic Relations for
AdRoll415-397-7600adroll@upraisepr.com