Pixalate's Q1 2024 Global Ad Fraud Benchmarks for Connected TV (CTV): $528 Million Spent on Ad Fraud & Invalid Traffic (IVT) Across CTV Platforms Including Roku, Amazon Fire TV, Apple TV, Samsung Smart TV
22 Mayo 2024 - 4:00PM
Pixalate, the global market-leading ad fraud protection, privacy,
and compliance analytics platform, today released the Q1 2024
Global Connected TV (CTV) Invalid Traffic Benchmark Report,
analyzing the invalid traffic (IVT, including ad fraud) rates for
open programmatic advertising on CTV devices including Roku, Apple
TV, Samsung Smart TV, Amazon Fire TV, LG, Vizio, Xiaomi, and
more.Pixalate’s data science team analyzed 94K+ CTV apps and 3+
billion global open programmatic advertising impressions in Q1 2024
to compile this research. The report benchmarks IVT and ad fraud
across CTV devices by global region (Global, North America, EMEA,
APAC, LATAM), country, device type, app category, and app-ads.txt
files.
Key FindingsIVT Benchmarks in Open
Programmatic Advertising on CTV
- In Q1 2024, the global CTV IVT rate was 12%
(the lowest since Q3 2022)
- Estimated $528 million in global CTV open
programmatic ad spend lost to IVT in Q1 2024, based on Pixalate’s
estimate of $4.4 billion in open programmatic CTV
ad spend in the same quarter
- Traffic from EMEA had the highest CTV IVT rate
at 30%, according to Pixalate’s data
- UK (30%), Canada (25%), and
Germany-based (24%) traffic on CTV apps had the
highest IVT rates worldwide, according to Pixalate’s data
- Amazon Fire TV and Xiaomi devices had the
highest global CTV IVT rates at
32%
- Roku device had the lowest IVT rate among
leading CTV devices
(8%)
Download a complimentary copy of Pixalate’s Q1 2024 Connected TV
Invalid Traffic Benchmark Report today.Download all of
Pixalate’s Ad Fraud Benchmarks Reports
- Global - Desktop and Mobile Web
- Global - Connected TV (CTV)
- Global - Mobile Apps
- LATAM
- North America
- EMEA
- APAC
About PixalatePixalate is a global platform for
privacy compliance, ad fraud prevention, and data intelligence in
the digital ad supply chain. Founded in 2012, Pixalate’s platform
is trusted by regulators, data researchers, advertisers,
publishers, ad tech platforms, and financial analysts across the
Connected TV (CTV), mobile app, and website ecosystems. Pixalate is
MRC-accredited for the detection and filtration of Sophisticated
Invalid Traffic (SIVT). www.pixalate.com
DisclaimerThe content of this press release, and
the Q1 2024 Connected TV Invalid Traffic Benchmarks Report (the
"Report"), reflect Pixalate's opinions with respect to factors that
Pixalate believes can be useful to the digital media industry. Any
data shared is grounded in Pixalate’s proprietary technology and
analytics, which Pixalate is continuously evaluating and updating.
Any references to outside sources should not be construed as
endorsements. Pixalate’s opinions are just that, opinions, which
means that they are neither facts nor guarantees. Pixalate is
sharing this data not to impugn the standing or reputation of any
entity, person or app, but, instead, to report findings and trends
pertaining to programmatic advertising activity in the time period
studied. Pixalate does not independently verify third-party
information. Per the Media Rating Council (MRC), “‘Invalid Traffic’
is defined generally as traffic that does not meet certain ad
serving quality or completeness criteria, or otherwise does not
represent legitimate ad traffic that should be included in
measurement counts. Among the reasons why ad traffic may be deemed
invalid is it is a result of non-human traffic (spiders, bots,
etc.), or activity designed to produce fraudulent traffic.” IVT is
also sometimes referred to as “ad fraud.” Per the MRC, “'Fraud' is
not intended to represent fraud as defined in various laws,
statutes and ordinances or as conventionally used in U.S. Court or
other legal proceedings, but rather a custom definition strictly
for advertising measurement purposes.”
Nina Talcott
Pixalate Inc.
ntalcott@pixalate.com