Capitalizing on market need, Constructor
increases customer-facing headcount in EMEA by 133% in 2024 and
announces Bernd Maehrlein as VP
EMEA; See the company's award-winning tech in action at Shoptalk
Europe (stand #H30)
SAN FRANCISCO and BARCELONA, Spain, June
4, 2024 /PRNewswire/ -- Constructor, the leading AI-powered
product discovery and search platform for enterprise ecommerce
companies, today announced growth and momentum across Europe, the Middle
East and Africa (EMEA) —
significantly increasing both customers and headcount. As more
ecommerce companies in the region tap into Constructor, they're
realizing benefits including greater engagement, conversions and
revenue.
Constructor works with leading ecommerce brands in EMEA
including Birkenstock, Under Armour (EMEA and North American
operations), Monica Vinader, Very, home24 and more — as well as
many others around the world.
Over the last year, Constructor has seen strong growth in
customers in EMEA — particularly in the apparel, home goods and
furnishings, toys, grocery, do-it-yourself (DIY), B2B ecommerce and
general retail categories. These companies rely on Constructor's
award-winning, AI-based platform to create personalized,
revenue-generating experiences across the buyer journey: in search
results, browse experiences, product recommendations, landing pages
("Collections") and more.
UK-based online retailer Very, who went live with Constructor in
early 2024, uses the platform to power search, browse and
Collections pages for more than 1 million site visitors each
day.
"Shoppers have more options than ever when shopping online, and
at Very, we're constantly seeking opportunities to enhance customer
experiences," said Paul Hornby,
digital customer experience director, The Very Group. "With
Constructor, we've been able to do just that – deliver more
personalized search results that are optimized for each customer's
unique preferences, and intuitively help them discover great
products."
Announcing Constructor's VP of EMEA Bernd Maehrlein
Since 2022, Constructor has tripled its revenue in EMEA. The
company is also actively hiring globally and has expanded its own
team in EMEA to better support local customers. Since the beginning
of 2024, Constructor's customer-facing headcount in the region has
grown 133% — and still climbing — through the addition of key new
hires.
Chief among them is Bernd
Maehrlein, appointed as Constructor's vice president of EMEA
and based out of Heidelberg, Germany. In his role, Maehrlein leads
Constructor's EMEA sales team and helps develop, execute and
oversee Constructor's go-to-market (GTM) strategy in the region. He
brings a history of successfully building and expanding U.S.
startups and scale-ups in EMEA.
Prior to Constructor, Maehrlein most recently built up cloud
security scale-up Lacework in Central and Southern Europe, following build-ups in
Germany, Austria and Switzerland for endpoint security company
Cybereason, as well as database platform MongoDB. Maehrlein's
software GTM career began with direct sales roles at SAP and
Intralinks. Currently, he serves on the advisory board of permanent
equity investor Upliift.
"It's really gratifying to work at a company where our customers
are as excited about the product as we are," Maehrlein said.
"That's a big part of what drew me to Constructor: its highly
differentiated technology and highly satisfied customers, who are
realizing incredible achievements — resulting in a 98% or greater
retention rate the last three years running. As Constructor
continues its fast growth trajectory — having recently doubled
revenue for the third year in a row — EMEA is a high-priority
market for us, with great opportunity. I'm looking forward to
helping bring the benefits of Constructor's technology to many more
companies here."
Constructor CEO Eli Finkelshteyn
said: "Bernd's expertise and on-the-ground experience are
incredible assets for us as we further expand our operations in
EMEA. We want to make sure that as we grow, we provide the best
service we can to our customers, including really catering to
regional needs. We're really excited by the initial feedback we've
received in those regards, and plan to constantly find new ways to
make the experience we give our customers better and better. As
ecommerce companies seek to create better digital customer
experiences that boost their top and bottom line, we want to do
everything we possibly can to help, and we think this expansion in
EMEA is a strong step in that direction."
Meet with Constructor at Shoptalk Europe
Constructor is attending and exhibiting at Shoptalk Europe — a
show dedicated to transforming Europe's retail ecosystem — June 3-5, in Barcelona.
At stand #H30, the company is demonstrating its powerful and
proven solutions for improving ecommerce product discovery. These
include Constructor's recently unveiled AI Shopping Assistant
(ASA), a conversational product discovery tool blending generative
AI with Constructor's personalization technology. Recently honored
with a gold Stevie® Award and People's Choice
Stevie® Award for best new ecommerce solution, ASA has —
in less than a year since launch — helped major grocery chains,
apparel brands and general retailers achieve results including: 10%
increase in website revenue, 6% increase in search conversions, 7%
increase in clicks and more.
To meet with Maehrlein and others at Constructor at Shoptalk
Europe, and see the company's technology in action, please visit
https://info.constructor.io/shoptalk_europe_2024.
About Constructor
Constructor is the only product
discovery and search platform tailor-made for enterprise ecommerce
where conversions matter. Constructor's cloud-based solutions use
natural language processing, machine learning-enhanced results
ranking and collaborative personalization to deliver powerful user
experiences across all facets of product discovery. Optimizing
specifically for ecommerce metrics like revenue, conversion rate
and profit, Constructor generates consistent $10M+ lifts for some
of the biggest brands in B2C and B2B ecommerce, such as Sephora,
Petco, Birkenstock, The Very Group, home24, Bonobos and Fisheries
Supply. Constructor is a U.S.-based company that was founded in
2015 by Eli Finkelshteyn and
Dan McCormick. For more,
visit: constructor.io.
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SOURCE Constructor