NEW
YORK, June 12, 2024 /PRNewswire/ -- Grocery TV,
the largest in-store retail media network, today announced that
it's adding 145 stores to its network through a partnership with
Arkansas-based Harps Food Stores,
a leading regional grocery chain across the South and Midwest.
Through this partnership, Harps will leverage Grocery TV's
end-to-end in-store retail media solution to engage shoppers with
digital displays throughout their stores in Arkansas, Kansas, Louisiana, Missouri, Mississippi, and Oklahoma. Their team will be using Grocery
TV's Content Management System (CMS) to launch and track
in-store digital campaigns, increasing the visibility of marketing
initiatives and enhancing the shopper experience with timely,
in-store messaging.
"Our goal is to make it easy for retailers to set up, manage,
and monetize their in-store retail media networks," says
Don Oelke, co-founder and COO at
Grocery TV. "We're excited to be partnered with Harps, a retailer
well-known for their customer service, and look forward to helping
them build even stronger connections with their customers through a
best-in-class in-store retail media network."
"Grocery TV has allowed us to modernize our in-store marketing
and simplify campaign management through their intuitive CMS," says
David Ganoung, Senior VP of
Marketing and Chief Marketing Officer at Harps. "Best of all,
they've handled the heavy lifting in terms of setting up and
managing the network, so that we can focus on digitizing our
in-store campaigns and providing a cohesive experience for our
customers."
This partnership underscores Grocery TV's ongoing mission to
provide a full-store solution and seamlessly integrate digital
media into the retail environment, giving brands and retailers a
more impactful way to connect with customers throughout their
shopping experience.
About Grocery TV
Grocery TV is a leading in-store retail media network with
nearly 21,000 displays across grocery stores in the U.S., serving
more than 100 retail partners, including ShopRite, Smart &
Final, and Winn-Dixie. The company
helps retailers connect their in-store retail media strategies,
engage shoppers, and generate incremental revenue. Advertisers
utilize Grocery TV to reach over 76 million shoppers in
brick-and-mortar stores through integrations with all major
demand-side platforms (DSPs), streamlining the management and
execution of digital advertising campaigns throughout the grocery
store ecosystem. For more information, please
visit www.grocerytv.com.
About Harps:
Harps is proud to be a 100% employee-owned company, operating
148 stores across six states: Arkansas, Kansas, Louisiana, Missouri, Mississippi, and Oklahoma. As the largest employee-owned
company in Arkansas, Harps has a
rich history dating back to its founding by Harvard and Floy Harp in Springdale, Arkansas, in 1930. Today, the
company employs over 7,200 associates dedicated to providing
quality products and excellent customer service. For more
information and to learn more about Harps history, please
visit: www.harpsfood.com.
For press inquiries, please contact:
Ashley Nickell
ashley@grocerytv.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/grocery-tv-partners-with-harps-expanding-in-store-retail-media-network-to-over-4-800-stores-302170846.html
SOURCE Grocery TV