On June 16th, 2024, YOOZOO GAMES would celebrate its 15th
anniversary with the 8th annual "616 Youth Day" under the theme
"The Wonder of Youth". YOOZOO GAMES pioneered a global live
stream experience, broadcasting the 8th annual "616 Youth Day"
celebrations to a worldwide audience for the first time. This
five-hour event shattered prior benchmarks with unprecedented
rewards, achieving extensive reach and record-breaking duration.
During this event, YOOZOO GAMES launched its first AI product, “AI
Playmate”, and initiated a campaign for its character design.
Additionally, YOOZOO GAMES unveiled 6 new games. Furthermore,
YOOZOO GAMES's diverse product lineup introduced innovative
gameplay versions and special Youth Day promotions. At 15 years
old, YOOZOO GAMES is in its prime, poised to make significant
strides into the future.
Since the 2015 launch of the
smash-hit RPG game Dynasty Origins: Conquest, From a
sensational hit to a diverse product lineup, "Youth" has evolved
into a signature IP for YOOZOO GAMES. The youthful spirit – the
drive to chase dreams and the passion to achieve them – perfectly
reflects YOOZOO GAMES's core values. Fueled by youthful passion,
YOOZOO GAMES crafts rich, immersive game worlds steeped in culture.
The greatest journeys begin with a spark of curiosity, a yearning
for the unknown. YOOZOO GAMES embraces this spirit of "The Wonder
of Youth" as they embark on a global adventure. By
leveraging cutting-edge technology, they aim to bring their
games to every corner of the world.
Celebrating with Millions of Global Players, YOOZOO GAMES
Deepens Its Global Strategy
This year's 616 Youth Day was celebrated globally for the first
time through a live broadcast, engaging players of all YOOZOO GAMES
products and enhancing player rewards. The five-hour live stream
featured four thematic sub-events: the Three Kingdoms and Journey
to the West sub-events in Xi'an's Great Tang All Day Mall, the
Anime Girl sub-event in Seoul, South Korea, and the Overseas
sub-event in Munich, Germany. In addition, lead teams from six
games, including Dynasty Origins: Conquest, Dynasty Origins:
Pioneer, Echocalypse: Scarlet Covenant, Eastpunk journey, and
Game of Thrones Winter is Coming, joined the live stream to
interact with players and answer their questions directly.
In 2021, YOOZOO GAMES took its globalization to the next level
with the "Globalized RPG games+" This strategy focuses on
strengthening its core category market segments internationally,
while continuously exploring innovative products and publishing
methods. YOOZOO GAMES strives to expand its global market share,
pushing the boundaries of international reach. The overseas
business revenue of YOOZOO GAMES has exceeded China game market
income for nine consecutive years, highlighting its growing
competitiveness in international markets.
As a publicly listed company and a cultural entertainment
enterprise, YOOZOO GAMES actively fulfills its social
responsibilities and upholds the mission of "Celebrating
Civilization with Technology". Using games as a digital
medium, YOOZOO GAMES promotes traditional Chinese culture to global
players. During the Youth Day live stream, traditional culture was
shared in a fun way, integrating Tang Dynasty architectural
aesthetics, ancient poetry, and Traditional ancient Chinese
clothing with the games, and using interactive gameplay to reach a
worldwide audience.
YOOZOO GAMES Launches "AI Playmate" to Enhance Player Enjoyment
with AI
To mark this year’s 616 Youth Day, YOOZOO GAMES introduced its
first AI product, “AI Playmate”, making its debut during the
live stream. The gaming industry, as a leader in digitalization and
intelligence, plays a pivotal role in driving new forms of
productivity. In recent years, YOOZOO GAMES has actively pursued
the mission of "Celebrating Civilization with
Technology", increasing its R&D efforts and investments in
AI. The company established the “AI Innovation Institute” and
emphasized focusing on AI applications that not only serve game
production but also enhance player enjoyment, making AI more
engaging.
According to YOOZOO GAMES, “AI Playmate” functions as a
dedicated game assistant, providing customer support, game
strategies, and serving as a companion to offer emotional value
through play and listening. It combines nurturing and assisting
roles, offering personalized companionship. “AI Playmate” will be a
unique game partner for players, accompanying them through every
gaming moment, offering richer and customized gaming companionship,
and creating a diverse and interactive experience.
In support of the customizable “AI Playmate”, YOOZOO GAMES
launched a character design contest, inviting players to upload
their own images to contribute to the customization of the “AI
Playmate” character. Based on player votes, the most popular
submissions will be selected and incorporated as the character
image for “AI Playmate”.
6 New Games Revealed: High Expectations for Innovative
Titles
Each year, YOOZOO GAMES's 616 Youth Day live stream doubles as
an annual product launch event. This year, seven new games were
unveiled, showcasing significant innovations in gameplay that break
away from YOOZOO GAMES's traditional focus
on RPG games.
N3 Game made a grand debut, bringing comprehensive
innovations while preserving the essence of its predecessors.
Adopting a modern “China-chic” art style, the game sets a new
benchmark for visual quality in RPG games. In terms of
core combat and gameplay, N3 Game introduces significant
innovations that transcend traditional RPG game
frameworks, immersing players in the epic battles and heroics of a
meticulously crafted Three Kingdoms world
My Three-Body: 2277, developed by Magic Grid, is the first
officially licensed game based on the Three-Body IP. The game
combines a unique “retro-futuristic sci-fi” style with the original
novel's distinct world setting. Players will experience Earth's
collapse following deterrence failure, facing survival challenges
and witnessing the resilience of the Earth resistance movement.
Through this narrative of rising against adversity, players will
explore the meaning of life and the courage to fight. YOOZOO GAMES
is actively developing a series of games based on the Three-Body
IP, with My Three-Body: 2277 slated for global release
after further refinement.
Vice Nation is a modern urban-themed multiplayer online &
real-time strategy mobile game. Players simulate city management,
gaining money, luxury cars, and power in the city of vice. From
starting with nothing, players will build factions, explore, and
rise to become a respected leader.
Codename: PACK is a new light casual game where players start
with nothing but a backpack and must gather equipment on their own.
The game cleverly combines backpack organization with roguelike
combat elements, making each adventure whimsical and entertaining.
Every item, from lightning bolts and arrows to pots, fruits, and
monsters, could become a magical weapon.
Codename: Agame is an ultra-casual idle Western fantasy RPG
featuring thrilling loot box gameplay that offers satisfying
unboxing experiences. With hundreds of cool equipment appearances
for players to customize their styles, the story unfolds on the
continent of the Land of Dragons. Players embark on a dark fantasy
journey with no return, assembling a team, equipping personal gear,
and traveling across the increasingly decayed land in search of
answers to their origins and the "Dragon Curse."
SR2, developed by Bigpoint, is a simulation tycoon game for
multiple platforms. Revealed for the first time in the live stream,
this game blends management simulation with puzzle elements.
Players take on the role of an airport manager, tasked with
developing a small-town airport into a renowned world-class hub.
Represented with a unique visual style, SR2 promises to deliver a
fresh gaming experience and is set to launch globally in 2025.
Global Product Lineup Celebrates Together with Vibrant
Promotional Activities
During this year's 616 Youth Day, numerous existing products
also announced new IP collaborations, version updates, and special
promotional activities. The entire product lineup joined the
celebration, creating a festive atmosphere brimming with rewards
for players.
Dynasty Origins has always adhered to its commitment to the
traditional Chinese style, focusing on the Three Kingdoms theme and
Chinese culture while integrating trendy elements to continually
offer young users a high-quality cultural feast. Since the
ninth-anniversary celebration, the game has launched a series of
thematic activities in collaboration with the Fengshen IP,
including the Dragon Year pet “Dragon Maiden,” the crossover
character “Nezha” from Haojin, and a series of ancient
mythology-themed skins and related gameplay. Spanning from the
Mount Penglai to the Nine Provinces mainland, these elements
provide a fresh, culturally rich experience for young players,
consistently earning their support and love. Dynasty Origins will
continue to empower innovation with traditional Chinese aesthetics,
revealing the deep allure of Eastern beauty, revitalizing Chinese
culture, and supporting the modern expression of traditional
culture as it evolves and grows alongside its players.
Dynasty Origins: Pioneer has undergone comprehensive upgrades in
graphics, storyline, and gameplay, preserving the grandeur of Three
Kingdoms history while aligning with the passionate themes of
youth. The game actively collaborates with popular IPs, forming
partnerships with notable titles like Rakshasa Street, the
acclaimed film Jiang Ziya, and the crossover film A Chinese
Odyssey. For this year's 616 Youth Day, it will bring a new
collaboration with Wind and Cloud, reviving the classic martial
arts mythology and offering players a fresh visual and emotional
experience. The art team has meticulously crafted new martial
arts-themed characters and scenes, immersing players in the world
of martial arts. Classic martial arts stories will be presented in
a new way, where heroes of the martial world and historical figures
from the Three Kingdoms encounter each other in an alternate world.
Amid the clash of swords and shadows, how will these encounters
transform the turbulent Three Kingdoms? Players will immerse
themselves in the unfolding narrative, experiencing the captivating
fusion of martial arts and the Three Kingdoms world.
Eastpunk journey is inspired by the mythology of Journey to
the West and Tang Dynasty civilization, creating a magnificent and
fantastical Eastern fantasy industrial world. During this year’s
616 Youth Day, the game featured the romantic and tumultuous story
of the celestial maiden "Prettier than a flower" and the demon
"Kuaimulang", interpreted through a modern lens. Additionally, the
game will introduce an upgraded guild system with the new Easy Card
2.0 feature, allowing players to easily request friends' assistance
for gameplay and tasks, enhancing the guild social experience while
reducing player burden. Eastpunk journey adheres to its
principles of “Authentic Chinese Style · Truly Relaxed · Genuine
Benefits,” staying true to its roots of joyful simplicity, and
providing players with a pure numerical RPG game
experience.
Game of Thrones Winter is Coming is a next-generation 3D
strategy game developed under the official license of HBO's
legendary epic series Game of Thrones. The game maintains a
medieval fantasy style, leveraging classic IP elements, exceptional
graphics, and rich strategic gameplay as its core features. For
this year's 616 Mid-Year Celebration, YOOZOO
GAMES launched the special event, where players engage in
fierce battles for the Iron Throne. Multiple events are available,
including special versions and optimizations of classic modes like
Dragon-Lion War and Kingdom Siege Defense.
The officially licensed immersive MMORPG mobile game Time
Raiders by Nanpai Sanshu launched its "The Wonder of Youth"
expansion during the 616 Youth Day. For the first time, Wu Xie, a
character from Nanpai Sanshu's works, will appear in the game,
bringing a mysterious gameplay preview to the descendants of the
Nine Gates. Since its debut in 2021, Time Raiders has achieved
remarkable success across regions, from mainland China to Europe,
the Americas, and the Hong Kong, Macau, and Taiwan markets. In May
2024, the game was launched in South Korea in collaboration with
local company Anic Inc., featuring veteran actor Ko Joon as the
spokesperson, establishing it as a blockbuster MMO product in the
Korean market.
The 616 Youth Day highlights YOOZOO GAMES' dedication to global
expansion. YOOZOO GAMES emphasizes that 2024 will be a year of
"accumulation and breakthroughs", focusing on enhancing its
long-term operational advantages. YOOZOO GAMES intends to
continuously explore innovation and integration in game genres,
actively develop new productive capabilities, and promote the deep
integration of AI technology and other cutting-edge technologies
with gaming. By leveraging AI to empower game development and
operations, YOOZOO GAMES aims to offer a more diverse gaming
experience to global players, fulfilling its mission of
"Celebrating Civilization with Technology".
Jo Qiao
YOOZOO
pr at yoozoo.com