SAN
FRANCISCO, June 17, 2024 /PRNewswire/ -- GrubMarket,
the leading AI-powered technology enabler and digital transformer
for the food supply chain industry, today announced the acquisition
of Alameda, California-based
Parsemony, a highly reputable provider of comprehensive enterprise
software services primarily for fresh produce distributors,
wholesalers, repackers and food service suppliers. This acquisition
strengthens GrubMarket's software services capabilities and expands
the functionality of its existing portfolio of cutting-edge
software products, including WholesaleWare and GrubAssist.
Originally founded as Vintrex Inc. in the late 1980s by
Carl Mahon, the company was best
known for its signature software product, Profitsense. The company
was rebranded in 2017 as Parsemony by its current owner
Colin Hare, who has worked with Carl
since 2010. Colin has continued developing and upgrading
Profitsense under the Parsemony brand ever since. Parsemony
provides enterprise-wide software solutions and services designed
to help customers manage all aspects of their fresh food
businesses. Key offerings from Parsemony include:
- A cloud-based, POS solution accessed via handheld devices, that
makes it easy for food wholesale distributors to run powerful
inventory and order management workflows directly from within their
warehouses.
- Custom software engineering services focused on expanding the
breadth of core ERP functionalities, like building intuitive online
ordering interfaces and streamlined integrations with third-party
accounting and bookkeeping systems, such as QuickBooks.
- Comprehensive IT services spanning network infrastructure
setup, administration, general and specialized tech support, cloud
computing, cybersecurity, data migration, hardware installation and
maintenance, compliance consulting, and more, all focused on the
specific needs of food supply chain businesses.
After the acquisition, Parsemony will continue to be managed by
its talented leadership team, and Parsemony customers will have the
opportunity to expand their software and enterprise AI capabilities
through additional services offered by GrubMarket's WholesaleWare,
GrubAssist (including AI Orders), Orders IO, and GrubPay
products.
"I have been building software and technology solutions for the
fresh produce industry for almost two decades now. I've worked with
all sorts of customers in the food space, from smaller nonprofits
to global name-brand supermarket chains, and I find it extremely
rewarding to help them transform from traditional, offline
businesses to more modernized, tech-enabled operations, driven by
customized and thoughtful software solutions," said Colin Hare, owner of Parsemony. "Parsemony is
excited to join GrubMarket, which shares our passion for utilizing
technology to maximize value for the food supply chain industry,
which is still predominantly comprised of "old school" businesses
that have yet to tap into the potential of what technology has to
offer. Furthermore, the produce industry is all about the people,
and GrubMarket's team has some of the most genuine, hardworking
people in the business. We can't wait to help further GrubMarket's
mission to be the most impactful digital transformer for the entire
food industry."
Mike Xu, CEO of GrubMarket, adds:
"The acquisition of Parsemony solidifies GrubMarket's position as
the market-leading technology enabler for America's food supply
chain industry. Parsemony has a sterling reputation amongst the
fresh produce industry's software and technology ecosystem and also
nicely complements GrubMarket's existing software products,
including WholesaleWare, GrubAssist, and AI Orders. We're also
thrilled to bring Colin's considerable expertise to GrubMarket, to
support the continued evolution and growth of our best-in-class
AI-powered software and eCommerce offerings for our customers.
Colin understands what produce wholesalers need and how to speak
their language, and he has a lot of experience working on
multi-million-dollar contracts with some of the country's largest
food retailers and organizations. Together, GrubMarket and
Parsemony will deliver tremendous value to our customers as we
support their transitions into a new digital era."
Parsemony's software offerings will join GrubMarket's rich
portfolio of software solutions, which includes GrubMarket's
proprietary, AI-powered ERP software, WholesaleWare, a
software-as-a-service (SaaS) platform that provides food industry
wholesalers and distributors with seamless financial management,
powerful sales support, online ordering, precise inventory
management, lot traceability, grower accounting, and automated
routing and logistics; GrubAssist, GrubMarket's groundbreaking
enterprise AI assistant that empowers food supply chain businesses
with deep insights, intelligent analysis and automated order
processing; and Orders IO, GrubMarket's custom branded, mobile
eCommerce solution.
About GrubMarket
GrubMarket is the AI-powered
technology enabler and digital transformer of the
American food supply chain industry, as well as one of the largest
private food tech companies globally. As the enterprise AI
solutions provider for the American food supply chain, a first
mover in the tech-enabled B2B food eCommerce space, and a pioneer
offering cutting-edge, AI-powered software-as-a-service
solutions, GrubMarket uses technology to fundamentally
transform the American and global food supply chain.
GrubMarket has also been named to the prestigious CNBC
Disruptor 50 list for two consecutive years.
GrubMarket operates in all 50 U.S. States and
has a global presence in Argentina, Canada, Chile, Colombia, Egypt, India,
Mexico, South Africa, and Spain, with plans to expand further across
the U.S., Canada,
South America, Europe, Africa, and other parts of the
world.
For Media Inquiries:
GrubMarket Media Team
media@grubmarket.com
(415) 986-0523
View original content to download
multimedia:https://www.prnewswire.com/news-releases/grubmarket-acquires-food-supply-chain-software-services-provider-parsemony-302173977.html
SOURCE GrubMarket