Draw & Code and 302 Interactive Partner to Launch FanPort for Customized Brand Experiences
17 Junio 2024 - 11:00AM
Emerging technology development studios Draw & Code
and 302 Interactive, collaborate to launch FanPort, a
first-of-its-kind social mixed-reality attraction for immersive and
interactive fan and brand engagement. Attendees at the 2024
Augmented World Expo will have the first opportunity to experience
this disruptive attraction.
FanPort is a unique, scalable spatial experience that mixes the
deep immersion of VR, with the accessibility and social connection
of an open space. Utilizing mixed reality glasses, dynamic
lighting, and spatial audio, FanPort propels audiences into the
heart of brands’ stories.
FanPort is a customizable system for Location-Based
Entertainment (LBE) venues to breathe new life into existing venues
by creating experiences for attracting and retaining patrons. The
FanPort platform provides the portable and modular infrastructure
for branded extended reality experiences within sports venues,
museums, retail centers, themed attractions, and more.
FanPort combines a large LED screen or video-mapped display with
AR glasses to allow holographic content to travel through portals
into a shared physical experience space for four or more people.
Similar to the Mario Kart rides at Universal Studios Japan and
Hollywood parks, the mixed reality FanPort platform allows
audiences to see the real world around them while interacting with
incredible 3D scenes.
“By serving as the first development partner for FanPort
alongside Draw & Code, we are helping to make high-quality
immersive experiences more accessible,” said the CEO of 302
Interactive, Kyle Morrand. “FanPort gives brands and entertainment
centers the opportunity to take XR technology, previously only
found in the large theme parks, and create immersive experiences
that can exist anywhere and everywhere.”
302 Interactive and Draw & Code have spent the last decade
building completely custom projects and solutions. Having worked
with the likes of Mercedes, Philips, and some of the most visited
theme parks on the planet, the result of their years of experience
in immersive activations has been the development of FanPort.
FanPort as a customizable platform provides a stronger foundation
for building interactive entertainment and serves as an enabler of
the XR industry through base physical infrastructure and
operator-friendly software that offers both flexibility and brand
personalization.
“We first conceived the idea of FanPort at AWE 10 years ago, and
after a conversation with 302 Interactive three years ago, we began
to envision the ways that FanPort could bring immersive technology
and modifiable experiences to venues around the globe,” said the
CTO and Co-Founder of Draw & Code, John Keefe. “From education
to the arts and entertainment, this groundbreaking new platform
provides brands with solutions that transport audiences into their
world. With the launch of FanPort at this year’s Augmented World
Expo, our vision is finally coming full circle.”
To experience FanPort at this year’s AWE Playground, visit stand
PG17. Click HERE for media assets including:
- Images of FanPort
- Videos of FanPort
- Company logos
- Photo/video credit: Draw & Code
Visit www.302interactive.com to learn more about 302
Interactive. To learn more about Draw & Code, visit
www.drawandcode.com.
About 302 InteractiveFounded in 2014, 302
Interactive is an Orlando-based digital media company that combines
interactive game design and emerging technologies with the mission
to build the future of human experience. The team of developers,
designers, and artists at 302 Interactive creates immersive
experiences and innovative all-in-one technical solutions for
industries across wellness, education, healthcare, marketing,
entertainment, and more. Visit https://www.302interactive.com/ to
learn more.
About Draw & CodeDraw & Code are
immersive and experiential content specialists. The UK-based studio
has been working with immersive technology such as AR (augmented
reality) and VR (virtual reality) for over a decade, completing
over 160 projects along the way. Previous clients include Google,
Sony, Warner Bros, Mercedes-Benz, Liverpool FC, Red Bull, Chelsea
FC and the BBC. www.drawandcode.com
Media Contact:Kalie GriffinUproar PR for 302
Interactivekgriffin@uproarpr.com(407) 360-8538